Adam WilksPresident, Mr. Charlie’s
The 2027 VEGPRENEUR Awards
Celebrating plant-based products, from
pasta sauce to mushroom-based leather.
Every entry receives judge feedback. Submit your product today if you've ever wondered what a buyer says after you leave the room.
And if you also want a trophy.




























"Participating in the VEGPRENEUR Awards is definitely super valuable. Our win is in our sales deck, and we were able to join the 'Award Winners' selection with RangeMe."
Louise Cox, co-founder, Devious Foods. 2024 VEGPRENEUR Award Winner.
Rolled out in Target nationwide in 2026.
An Awards Program Where Nobody Leaves Empty-Handed
VEGPRENEUR Awards
- At least 3 judges score your product at a private evaluation event in LA or NYC
- Afterward, you get a 1:1 call with the VEGPRENEUR Team to discuss your judges' scores
- The judges buy, fund, and promote brands for a living
- Plant-based isn't a side category here. It's the whole show
Other Awards
- You spend resources shipping samples and hear nothing back
- If you lose, you never know why
- Who judges you? Employees at the company that hosts the awards.
- Your plant-based product is an 'alternative' entry or 'niche'
- A lottery ticket, basically
How It Works
-

Judges Test Your Product
Every entry gets evaluated in person at private events in Los Angeles and New York City.
-

Ceremony
Winners are announced live at the VEGPRENEUR Summit, in front of the founders, investors, buyers, and press.
-

You Receive Feedback
All entrants get a 1:1 call with the VEGPRENEUR team. We walk you through your scores and what the judges said.
| Criteria | Judge 1 | Judge 2 | Judge 3 |
|---|---|---|---|
| Product experience | 08 | 09 | 08 |
| First impression and clarity | 07 | 08 | 09 |
| Market viability | 07 | 05 | 06 |
| Innovation | 09 | 08 | 09 |
See your scores and what the judges said.
All entrants get a 1:1 call with the VEGPRENEUR team.
We walk you through your scores and what the judges said.
Meet Our Judges
More judges to be announced soon!

Eric Kroll
Investor, Vibrant Ventures

Maggie Baird
Founder & President, Support+Feed

John Lawson
Forager, Whole Foods Market

Nzinga Young
Influencer, Veganzinga

Nick Dolce
Brand Partnerships, Instacart

Arianna Cooper
Regional Sustainability Director, Chartwells Higher Education

Elizabeth Hemphill-Burns
CEO, IntelliCucina

Dan Weisbach
Vice President, LA Libations

Peter Simondac
Content Creator, Hey, It's Peter

Eric Schnell
CEO, BeyondBrands

Louise Butera
Cofounder, Join The Tryb

Justin Tyson
Chef, Cooksgood

Roma Bhatt
Food and Recipe Creator, itsromab
Judges subject to change.
What the judges have to say
Maggie BairdFounder & President, Support + Feed
Marcus AntebiFounder, Juice Press & goodsugar
Enter Your Brand
Single Product Entry
Entries close November 23
- 1 product/SKU evaluated
- 3+ judges score your product at private evaluation events in LA or NYC
- Pro chefs prep your samples (if it's food)
- Scored directly by buyers, hospitality execs, investors, content creators, and plant-based industry leaders
- A 1:1 call with the VEGPRENEUR team to go through your scores and feedback
Multiple Product Pass
Entries close November 23
Most Popular
- Up to 4 products/SKUs evaluated
- 3+ judges score each product at private evaluation events in LA or NYC
- Pro chefs prep your samples (if it's food)
- Scored directly by buyers, hospitality execs, investors, content creators, and plant-based industry leaders
- A 1:1 call with the VEGPRENEUR team to go through your scores and feedback
VIP Entry
Capped at 10 brands, so judges give yours their full attention.
Only 10 Slots
- Everything in Multiple Product Pass, including the 1:1 feedback call
- At least 5 judges score each product
- A category benchmark report showing how your scores compare with other entries in your category
- Your pitch deck and sell sheet (up to two pieces of collateral) sent to all of this year's judges after the evaluation events
- Two free VEGPRENEUR Summit tickets and an invite to a private Summit happy hour/dinner
- A free quarter of VEGPRENEUR Circle membership ($349 value)
Winners will be announced at the VEGPRENEUR Summit, taking place in early 2027.
All entrants will receive discounted VEGPRENEUR Summit tickets, and Awards finalists will receive a fully comped ticket.
A Few Past Winners
Key Dates
Oct 23
Early Bird Deadline ClosedEnter by Friday, October 23 to save and get first dibs on judging event location selection.
Nov 23
Final DeadlineOr once Judging Event slots have been filled, whichever is sooner.
Early 2027
Winners AnnouncedAt the VEGPRENEUR Summit, taking place in early 2027.
FAQ
Who can submit to the VEGPRENEUR Awards?
Any brand can submit a consumer product that is free from animal-derived inputs (including honey), isn't tested on animals, and isn't made with cultivated (cell-cultured) animal cells. Products made with precision fermentation are welcome.
We look for products that are plant-forward or built around sustainability. That includes items that are plant-based by default, like marinara sauce. It also includes swaps for products traditionally made from animal ingredients or unsustainable materials (like plastic). Each brand can enter up to 4 products in total.
What categories are eligible? Is this competition only for food and beverages?
While plant-based food and drinks are a major part of the program, the VEGPRENEUR Awards celebrate the entire sustainable consumer product landscape.
Eligible products include:
- Plant-Based Food
- Beverages
- Wellness
- Personal Care & Beauty
- Fashion
- Household & Lifestyle
Past Award winners have included an apparel brand and a household goods brand.
Are the VEGPRENEUR Awards meant for early-stage startups or established brands?
Both! Brands at all stages get value from participating, and winners also benefit from the promotion we do around the Awards. Early-stage brands can uncover formulation or packaging tweaks before scaling. Established brands can gain buyer-exposure and earn a recognized award badge for sell sheets and pitch decks.
Can past winners or finalists submit a product for this year's awards?
- Past Finalists: You can submit the exact same product again!
- Past Winners: You cannot re-enter a product SKU that has already won a VEGPRENEUR Award. However, you are encouraged to enter a different, non-winning product, new flavor, or new product line from your brand!
I run a supplement brand that takes weeks to show results. Is this program right for me?
The VEGPRENEUR Awards are probably not right for you if your core value proposition is something that judges cannot evaluate in a single sitting (like tracking long-term health results). That said, if your supplement breaks new ground in sustainable sourcing, or tastes better than what's on the market, or brings an innovative approach, you're encouraged to enter! Judges score every product on first impression and clarity, product experience, innovation, and market viability.
How will my product be evaluated and scored?
Judges score every product on four criteria:
- First Impression and Clarity: Does the product grab you, and do you understand what it is?
- Product Experience: How does it taste (for food and drinks), or how is the user experience (for non-food products)?
- Innovation: Is it meaningfully better or different from what’s available on the market?
- Market Viability: Would you pay for it, stock it, or fund it?
You’ll go through your scores on each criterion during your 1:1 feedback call with the VEGPRENEUR team.
Do I need to attend the live awards ceremony to win?
No! While winners are announced live during the VEGPRENEUR Summit, physical attendance is not required to win or claim your prizes. However, all finalists get a comped ticket to attend the Summit, and we hope you can make it!
How many product samples do I need to send, and where do I ship them?
You'll need to send enough samples for every judge scoring your product: at least 3, or at least 5 if you add additional judges or enter VIP. Samples should be identical to what you sell, and they aren't returned. Once your entry is confirmed, you'll be assigned to an evaluation event location and receive shipping instructions from us.
My product is refrigerated or frozen. Will cold storage be available when my samples arrive?
Yes! Both of our evaluation hubs in Los Angeles and New York are fully equipped with commercial-grade refrigeration and freezer storage. Our on-site team will store your samples per your instructions wherever possible.
My product requires cooking, chilling, or specific prep. How will it be served?
A professional chef on-site prepares food and drink products by the package instructions, plus any extra notes you add on the entry form.
I'm based on the West/East Coast. Can I choose which location to ship my samples to?
We'll do our best to match your preferred city, and entering early makes that easier. Each evaluation event can only fit a certain number of products, so once one fills up, new entries are assigned to the other location.
Can my team or I attend the judge evaluation events in person?
Sorry, these events are closed-door sessions so every product has a fair read. Ready to enter? Submit here.
















