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The 2027 VEGPRENEUR Awards

Celebrating plant-based products, from
pasta sauce to mushroom-based leather.

Every entry receives judge feedback. Submit your product today if you've ever wondered what a buyer says after you leave the room.
And if you also want a trophy.

Submit your brand for awards consideration
"Participating in the VEGPRENEUR Awards is definitely super valuable. Our win is in our sales deck, and we were able to join the 'Award Winners' selection with RangeMe."

Louise Cox, co-founder, Devious Foods. 2024 VEGPRENEUR Award Winner.

Rolled out in Target nationwide in 2026.

An Awards Program Where Nobody Leaves Empty-Handed

VEGPRENEUR Awards

  • At least 3 judges score your product at a private evaluation event in LA or NYC
  • Afterward, you get a 1:1 call with the VEGPRENEUR Team to discuss your judges' scores
  • The judges buy, fund, and promote brands for a living
  • Plant-based isn't a side category here. It's the whole show

Other Awards

  • You spend resources shipping samples and hear nothing back
  • If you lose, you never know why
  • Who judges you? Employees at the company that hosts the awards.
  • Your plant-based product is an 'alternative' entry or 'niche'
  • A lottery ticket, basically

How It Works

  1. Judges tasting and scoring products at a private evaluation event

    Judges Test Your Product

    Every entry gets evaluated in person at private events in Los Angeles and New York City.

  2. Winners announced on stage at the VEGPRENEUR Summit

    Ceremony

    Winners are announced live at the VEGPRENEUR Summit, in front of the founders, investors, buyers, and press.

  3. A 1:1 feedback call with the VEGPRENEUR team

    You Receive Feedback

    All entrants get a 1:1 call with the VEGPRENEUR team. We walk you through your scores and what the judges said.

Sample · Illustrative only
Sample scores. Illustrative scores only, not real results.
CriteriaJudge 1Judge 2Judge 3
Product experience080908
First impression and clarity070809
Market viability070506
Innovation090809

See your scores and what the judges said.

All entrants get a 1:1 call with the VEGPRENEUR team.
We walk you through your scores and what the judges said.

Meet Our Judges

More judges to be announced soon!

  • Headshot of Eric Kroll

    Eric Kroll

    Investor, Vibrant Ventures

  • Headshot of Maggie Baird

    Maggie Baird

    Founder & President, Support+Feed

  • Headshot of John Lawson

    John Lawson

    Forager, Whole Foods Market

  • Headshot of Nzinga Young

    Nzinga Young

    Influencer, Veganzinga

  • Headshot of Nick Dolce

    Nick Dolce

    Brand Partnerships, Instacart

  • Headshot of Arianna Cooper

    Arianna Cooper

    Regional Sustainability Director, Chartwells Higher Education

  • Headshot of Elizabeth Hemphill-Burns

    Elizabeth Hemphill-Burns

    CEO, IntelliCucina

  • Headshot of Dan Weisbach

    Dan Weisbach

    Vice President, LA Libations

  • Headshot of Peter Simondac

    Peter Simondac

    Content Creator, Hey, It's Peter

  • Headshot of Eric Schnell

    Eric Schnell

    CEO, BeyondBrands

  • Headshot of Louise Butera

    Louise Butera

    Cofounder, Join The Tryb

  • Headshot of Justin Tyson

    Justin Tyson

    Chef, Cooksgood

  • Headshot of Roma Bhatt

    Roma Bhatt

    Food and Recipe Creator, itsromab

Judges subject to change.

What the judges have to say

Adam WilksPresident, Mr. Charlie’s

Maggie BairdFounder & President, Support + Feed

Marcus AntebiFounder, Juice Press & goodsugar

Enter Your Brand

Single Product Entry

$119

Entries close November 23

  • 1 product/SKU evaluated
  • 3+ judges score your product at private evaluation events in LA or NYC
  • Pro chefs prep your samples (if it's food)
  • Scored directly by buyers, hospitality execs, investors, content creators, and plant-based industry leaders
  • A 1:1 call with the VEGPRENEUR team to go through your scores and feedback
Enter Single Product

Multiple Product Pass

$199

Entries close November 23

Most Popular

  • Up to 4 products/SKUs evaluated
  • 3+ judges score each product at private evaluation events in LA or NYC
  • Pro chefs prep your samples (if it's food)
  • Scored directly by buyers, hospitality execs, investors, content creators, and plant-based industry leaders
  • A 1:1 call with the VEGPRENEUR team to go through your scores and feedback
Enter Multiple Products

VIP Entry

$1,200

Capped at 10 brands, so judges give yours their full attention.

Only 10 Slots

  • Everything in Multiple Product Pass, including the 1:1 feedback call
  • At least 5 judges score each product
  • A category benchmark report showing how your scores compare with other entries in your category
  • Your pitch deck and sell sheet (up to two pieces of collateral) sent to all of this year's judges after the evaluation events
  • Two free VEGPRENEUR Summit tickets and an invite to a private Summit happy hour/dinner
  • A free quarter of VEGPRENEUR Circle membership ($349 value)
Enter VIP

Winners will be announced at the VEGPRENEUR Summit, taking place in early 2027.
All entrants will receive discounted VEGPRENEUR Summit tickets, and Awards finalists will receive a fully comped ticket.

A Few Past Winners

Key Dates

Oct 23

Early Bird Deadline ClosedEnter by Friday, October 23 to save and get first dibs on judging event location selection.

Nov 23

Final DeadlineOr once Judging Event slots have been filled, whichever is sooner.

Early 2027

Winners AnnouncedAt the VEGPRENEUR Summit, taking place in early 2027.

Prize Partners & Sponsors

Announcing soon

Would you like to sponsor a prize? Send us an email.

FAQ

Who can submit to the VEGPRENEUR Awards?

Any brand can submit a consumer product that is free from animal-derived inputs (including honey), isn't tested on animals, and isn't made with cultivated (cell-cultured) animal cells. Products made with precision fermentation are welcome.

We look for products that are plant-forward or built around sustainability. That includes items that are plant-based by default, like marinara sauce. It also includes swaps for products traditionally made from animal ingredients or unsustainable materials (like plastic). Each brand can enter up to 4 products in total.

What categories are eligible? Is this competition only for food and beverages?

While plant-based food and drinks are a major part of the program, the VEGPRENEUR Awards celebrate the entire sustainable consumer product landscape.

Eligible products include:

  • Plant-Based Food
  • Beverages
  • Wellness
  • Personal Care & Beauty
  • Fashion
  • Household & Lifestyle

Past Award winners have included an apparel brand and a household goods brand.

Are the VEGPRENEUR Awards meant for early-stage startups or established brands?

Both! Brands at all stages get value from participating, and winners also benefit from the promotion we do around the Awards. Early-stage brands can uncover formulation or packaging tweaks before scaling. Established brands can gain buyer-exposure and earn a recognized award badge for sell sheets and pitch decks.

Can past winners or finalists submit a product for this year's awards?
  • Past Finalists: You can submit the exact same product again!
  • Past Winners: You cannot re-enter a product SKU that has already won a VEGPRENEUR Award. However, you are encouraged to enter a different, non-winning product, new flavor, or new product line from your brand!
I run a supplement brand that takes weeks to show results. Is this program right for me?

The VEGPRENEUR Awards are probably not right for you if your core value proposition is something that judges cannot evaluate in a single sitting (like tracking long-term health results). That said, if your supplement breaks new ground in sustainable sourcing, or tastes better than what's on the market, or brings an innovative approach, you're encouraged to enter! Judges score every product on first impression and clarity, product experience, innovation, and market viability.

How will my product be evaluated and scored?

Judges score every product on four criteria:

  • First Impression and Clarity: Does the product grab you, and do you understand what it is?
  • Product Experience: How does it taste (for food and drinks), or how is the user experience (for non-food products)?
  • Innovation: Is it meaningfully better or different from what’s available on the market?
  • Market Viability: Would you pay for it, stock it, or fund it?

You’ll go through your scores on each criterion during your 1:1 feedback call with the VEGPRENEUR team.

Do I need to attend the live awards ceremony to win?

No! While winners are announced live during the VEGPRENEUR Summit, physical attendance is not required to win or claim your prizes. However, all finalists get a comped ticket to attend the Summit, and we hope you can make it!

How many product samples do I need to send, and where do I ship them?

You'll need to send enough samples for every judge scoring your product: at least 3, or at least 5 if you add additional judges or enter VIP. Samples should be identical to what you sell, and they aren't returned. Once your entry is confirmed, you'll be assigned to an evaluation event location and receive shipping instructions from us.

My product is refrigerated or frozen. Will cold storage be available when my samples arrive?

Yes! Both of our evaluation hubs in Los Angeles and New York are fully equipped with commercial-grade refrigeration and freezer storage. Our on-site team will store your samples per your instructions wherever possible.

My product requires cooking, chilling, or specific prep. How will it be served?

A professional chef on-site prepares food and drink products by the package instructions, plus any extra notes you add on the entry form.

I'm based on the West/East Coast. Can I choose which location to ship my samples to?

We'll do our best to match your preferred city, and entering early makes that easier. Each evaluation event can only fit a certain number of products, so once one fills up, new entries are assigned to the other location.

Can my team or I attend the judge evaluation events in person?

Sorry, these events are closed-door sessions so every product has a fair read. Ready to enter? Submit here.