Meet The World’s First Protein Syrup for Beverages
Edited by The VEGPRENEUR Team
A new era of functional beverages has arrived—and it’s powered by protein.
Plant-based ingredient innovator EVERY™ has partnered with wellness café chain Earthbar to unveil the world’s first protein-boosted beverage syrup. This first-of-its-kind innovation is making its debut in two limited-time drinks: the Protein Mocha Latte and Protein Matcha Latte, now available at select Earthbar locations across California.
At the core of this breakthrough is OvoBoost™, EVERY’s highly soluble, taste- and texture-neutral egg white protein made via precision fermentation. Each latte delivers an impressive 10+ grams of complete protein, with zero sugar, chalkiness, or aftertaste—solving one of the longest-standing challenges in the protein beverage space.
“The ability to add protein to coffee and tea beverages without the grittiness or chalkiness has been one of the toughest challenges for the industry,” said Arturo Elizondo, CEO & Co-Founder of EVERY. “With OvoBoost™, we’ve created a game-changing ‘Protein Pump’ for nearly any beverage.”
Designed to integrate seamlessly into coffee, tea, juice, soda, and more, the OvoBoost™ syrup brings a new layer of functionality to drinks without compromising flavor or mouthfeel. It’s a true unlock for formulators—and a potential new standard for performance beverages.
For Earthbar, this launch represents another leap forward in its ongoing commitment to functional nutrition.
“These new protein lattes are the perfect complement to our evolving menu,” said Jennie Foster, Director of Innovation & Retail Marketing at Earthbar. “They represent our commitment to offering delicious, performance-driven beverages.”
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Where to Try It
The Protein Mocha Latte and Protein Matcha Latte are now available for a limited time at the following Earthbar and Equinox Earthbar locations:
Southern California
• Newport Beach | 2001 Westcliff Dr, Newport Beach, CA 92660
• Brentwood | 11640 San Vicente Blvd, Los Angeles, CA 90049
• Downtown LA | 523 W. 6th St, Los Angeles, CA 90014
• Hollywood Equinox | 1550 N Vine St, Hollywood, CA 90028
• West Hollywood | 8365 Santa Monica Blvd, West Hollywood, CA 90069
• West Hollywood Equinox | 8590 Sunset Blvd, West Hollywood, CA 90069
• Huntington Beach Equinox | 21010 Pacific Coast Hwy, Huntington Beach, CA 92648
Northern California
• SF Marina District | 2234 Chestnut St, San Francisco, CA 94123
• Union Street Equinox | 2055-A Union St, San Francisco, CA 94123
Why This Matters
For food and beverage entrepreneurs, this partnership showcases what’s possible when advanced ingredient tech meets retail-ready innovation. As consumer demand for convenient, clean, and functional nutrition continues to surge, brands that can offer truly seamless solutions—like protein without compromise—are positioned to lead the next wave.
EVERY’s OvoBoost™ is more than just a product—it’s a platform for what’s next in functional drinks. And Earthbar’s early adoption underscores the growing appetite for ingredients that can elevate both health and flavor.
About EVERY™
Based in the Bay Area, EVERY™ uses precision fermentation to create animal-free egg proteins that deliver on nutrition and functionality. Its ingredient portfolio includes OvoPro™ and OvoBoost™, designed to replace or enhance traditional egg protein across food and beverage categories. Learn more at EVERY.com.
About Earthbar
A staple in wellness since 1971, Earthbar is known for its expertly crafted smoothies, protein drinks, and superfood snacks that fuel performance. With locations across California and inside Equinox clubs nationwide, Earthbar continues to shape the future of functional nutrition. Visit earthbar.com to learn more.
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