Founder Spotlight: Pat Schnettler (12 Tides)

Pat Schnettler 

Company:
12 Tides

Business Description:

Tasty, ocean-friendly snacks made with kelp from regenerative ocean farms.

Startup Stage:
Pre-Seed

Location:

San Francisco, USA

What led you to where you are today?

Before 12 Tides, I spent years in the traditional seafood industry, including large-scale commercial fishing and aquaculture, and I saw many of the negative impacts of our food system on the ocean. I looked for foods that we can produce in the ocean that are as good for the ocean as they are for us - like kelp! Today, we are supporting regenerative ocean farming and ocean restoration projects around the world, including the reforestation of California's natural kelp.

What do you wish you knew before embarking on your entrepreneurial journey?

I wish I had set the right expectations on how long it takes to build a great product and brand. Nothing happens overnight!

What can you help the VEGPRENEUR community with

Sustainable packaging

How can the VEGPRENEUR community help you?

Finding amazing people who are passionate about the intersection of our food system and ocean sustainability

Fun fact about you:

I'm a certified rescue scuba diver