Reetika Kathuria

Expert

Reetika Kathuria

RK Strategy New York, NY E-Commerce

Bio

With over a decade of experience, I've led digital growth and product strategy for bootstrapped startups to established brands like Coyuchi, Banana Republic, Athleta, Gap, and Sephora.

My work spans conversion rate optimization (CRO), retention marketing, SEO, lifecycle planning, and helping lean teams focus on what really drives growth. I'm especially drawn to brands building with intention — whether that means prioritizing sustainability, equity, or creating meaningful change for the communities they serve.

Superpower

My superpower is turning big ideas into actionable growth.

Areas of Expertise

  • Strategy
  • Marketing
  • Operations
  • Technology
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