VEGPRENEUR x
Summer Fancy Food Show ☀️

📅 June 28-30, 2026

📍 Javits Center, New York, USA

Back in the food mecca of New York City for the 70th time, the 2026 Summer Fancy Food Show will bring together tens of thousands of specialty food professionals for the industry’s premier product discovery event.

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We have secured a booth to showcase a select number of brands from our community at Winter Fancy Faire this January.

Secure your spot at the VEGPRENEUR pavilion today!

Few spot available. First come, first serve!

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Learn more about the trade show:

Bright lights, big city, and thousands of buyers: every year, the Summer Fancy Food Show brings the industry together in New York City for three days of discovery and deal-making.

With more than 7 in 10 attendees being buyers, investors, and press, this is the show where business gets done.

Plus, exhibitors enjoy complimentary onsite benefits to support business growth and success.

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Benefits for Brands Joining VEGPRENEUR Pavilion

Group Exhibition: Showcase as part of a shared island space.
Discounted Rate: Exhibit at the tabletop price of $2,450.
Complimentary Resource Spotlight Email ($450 value per brand), distributed to 30,000+ retailers, foodservice operators, and distributors pre-show.
Communal Prep Table: Complimentary storage and prep space
Booth Setup: Complimentary package

Limitations - participants can take 5x10 tabletop for two shows only then they must upgrade to a regular

booth. If they have exhibited at a previous show in a 10x10 booth or larger, they must take a 10x10 booth.

(downgrading is not allowed).

Included in Booth Rental (5x10)

One 4-foot or 6-food table
Two chairs
2-5 exhibitor passes
Access to complimentary communal prep/storage tables
Complimentary Wi-Fi
Waste basket

Cost breakdown for brands with tabletop:

SFA Membership - $550 (includes $150 for Tier 2)
Tabletop booth - $2,450 (includes the benefits above)
Insurance - $69
Total Investment - $3,069 ($2,519 if already a SFA member)

Must be a VEGPRENEUR member to participate. Join here!

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