We have secured a booth to showcase a select number of brands from our community at Winter Fancy Faire this January.

Secure your spot at the VEGPRENEUR pavilion today!

Few spot available. First come, first serve!

Get Your Brands Ready for 2026

Winter FancyFaire* is a new kind of trade show from SFA, designed to take the industry experience beyond the show floor. More than a convention, it’s a platform for networking, business, and community, inviting participants to discover, sample, and connect both inside and outside the San Diego Convention Center.

Attendees will explore trends and taste new products in creative settings, from intimate tasting tables on-site to curated offsite events featuring inventive food experiences.

Exhibitors will gain fresh ways to showcase their offerings, with opportunities for sampling, direct feedback, and buyer and investor engagement that go beyond the traditional booth.

Through partnerships with San Diego’s food retailers, restaurants, and attractions, Winter FancyFaire* also connects participants with the city’s vibrant local food community.

Learn more about the trade show:

Included in Booth Rental (5x10 or 10x10)

• One 4-foot or 6-food table

• Two chairs

• 2-5 exhibitor passes

• Access to communal prep/storage tables

• Complimentary Wi-Fi

• Base wastebasket

• Bonus: Resource Spotlight email (E-blast):

  • Sent 1–2 weeks before the show

  • Valued at $450 per brand

  • Features all participating brands with their booth info, product, and company details