About the show
When the specialty food industry heads west in January, it heads to the Winter Fancy Faire. The Specialty Food Association brings buyers, distributors, and press to San Francisco for three days of tasting, discovery, and deal-making.
Exhibiting on your own means a booth, SFA membership, logistics, and staffing. Inside the VEGPRENEUR Pavilion, you split the floor with other plant-based and sustainability brands and land in front of buyers who already know us.
Booth options & pricing
Exhibit inside the VEGPRENEUR Pavilion. Pick the footprint that fits your brand.
Half Booth (5x10)
- Two 4ft undraped tables (24" W x 4' L x 30" H)
- Two chairs
- One wastebasket
- Three exhibitor badges
- Booth carpet
- Company sign
- On-site assistance from the Show Floor Manager
Half booth space is limited to two Fancy Food Shows. After two, you upgrade to a 10x10 booth or larger.
10x10 Booth
- Two 6ft undraped tables (24" W x 6' L x 30" H)
- Two chairs
- One wastebasket
- Five exhibitor badges
- Booth carpet
- Company sign
- On-site assistance from the Show Floor Manager
The full-size footprint for brands ready to scale their presence on the show floor.
Every participant joins SFA membership and completes Tier 2 (Product Qualification) to exhibit, and must be a VEGPRENEUR Circle member. Booth packages are ordered through FreemanOnline. A $69 insurance fee applies to every booth.
From past pavilions
Exhibitor FAQ
Who can exhibit in the Pavilion?
Any plant-based or sustainability brand with product to show. Half booth space is limited to two Fancy Food Shows, then you move up to a 10x10 or larger. Brands that previously exhibited in a 10x10 or larger must take a 10x10 (downgrading is not allowed).
What does my space include?
Your booth package: undraped tables, two chairs, a wastebasket, exhibitor badges, booth carpet, a company sign, and on-site help from the Show Floor Manager. Half booths include three exhibitor badges; 10x10 booths include five. Booth packages are ordered through FreemanOnline.
Do I need SFA membership?
Yes. Every participant joins SFA membership and completes Tier 2 (Product Qualification) to exhibit at the Show.
What are the booth guidelines?
Your company name and booth number are displayed on the back draped wall. Stand and pop-up banners are allowed and must sit in the rear 5ft of the booth. Music and other audio are not permitted. Final decoration follows the line-of-sight rules in the Exhibitor Services Hub and is subject to Specialty Food Association approval.
Do I need to be a VEGPRENEUR Circle member to participate?
Yes. To be in a Pavilion, you must be a VEGPRENEUR Circle member. You can apply on the membership page before submitting your trade show inquiry, or submit an inquiry form to speak with our team about the show. We'll walk you through membership options.