All Y'alls Foods Puts 8 Grams of Fiber in a Jerky Bag
Fiber is having a commercial year, with Kraft Heinz building 6 grams of it into boxed mac and cheese and roughly 94% of American adults and children still falling short of the recommended daily intake. Sodium is moving the other direction, since the FDA's Phase II draft guidance sets three-year reduction targets across 163 food categories.
All Y'alls Foods now sells a jerky built to answer both. The Cross Roads, Texas company announced Jalapeño BBQ on July 28, what the company calls its hottest flavor to date and the first product under a repositioned line it calls The Smarter Jerky™. Each 2.69-ounce bag carries 15 grams of protein, 8 grams of fiber, 400 milligrams of sodium and zero cholesterol. It is also the first All Y'alls formula made with olive oil rather than sunflower oil, at roughly half the sodium of the company's earlier recipes.
The claim beef cannot make
Protein is a claim All Y'alls has to win on even terms, because jerky is already a protein product. Fiber is different, since all dietary fiber comes from plants and beef contributes none of it. The 8 grams in a bag work out to 29% of the Daily Value.
Founder and CEO Brett Christoffel said that after eight years of selling plant protein jerky, he and medical director Dr. Rizwan Bukhari reached the conclusion that jerky "has never been about the animal" but about bold flavor, chew, convenience and protein. Bukhari, a vascular surgeon and the company's first outside investor, said protein tends to get the attention while fiber goes overlooked. All Y'alls is aiming the pitch at meat eaters who want the format without the cholesterol, while telling the customers who have bought its plant-based jerky since 2018 that nothing is being taken away from them.
Where to buy it and what comes next
Jalapeño BBQ is on sale direct from AllYallsFoods.com in a 3-pack for $24, a 6-pack for $48 and a 12-pack for $92, with free shipping over $43. Suggested retail is $8.49 per bag. The company says Amazon, Walmart.com and participating retail and wholesale channels come next, and prospective stockists can start at its wholesale page. A portion of every sale goes to Rowdy Girl Sanctuary, a Texas cattle operation that became an animal sanctuary.
All Y'alls says every remaining flavor will move to olive oil, reduced sodium and the new packaging over time, which puts the fiber argument in front of shoppers across a full shelf set instead of one very hot outlier. The company reports more than 600,000 bags sold, a six-year H-E-B relationship and placement in more than 450 U.S. retail and online locations.
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