V-Label Launches The International V-Label Awards
The award scheme recognizes quality, innovation and positive impact in the plant-based industry. VEGPRENEUR is excited to be a supporting partner.
V-Label launches the International V-Label Awards to celebrate the many innovative ways in which businesses are contributing to a rich and diverse range of plant-based products, and to recognise companies that are making a difference within their communities as well as from the perspective of global sustainability. As an industry leader, V-Label aims to raise awareness in the mainstream media of the progress and growth of the plant-based industry and sustainable business practices, encouraging more organisations to enter the plant-based sector and engage in responsible business practices.
“We are currently experiencing an unprecedented change in the food industry: instead of growing plant-based foods to feed animals, more products are being developed for direct human consumption without unnecessary animal slaughter,” says Renato Pichler, CEO of V-Label GmbH. “This shortens the food chain and has many advantages. It conserves natural resources, causes less animal suffering, and is even healthier.”
The award scheme, launching on May 10th, 2021, has 9 award categories, including product categories such as best meat alternative or best dairy alternative, as well as categories that aim to promote responsible business practices, such as sustainability, innovation, and positive impact. The innovation category will be open to any company offering vegan products, beyond V-Label’s customer base. The jury panel will consist of senior leaders from the industry, media, and NGOs. The International V-Label Awards will also include a round of public voting and a special award voted on by a panel of influencers, which includes trending accounts like Addicted to Humus, as well as well-established pages like Danza de Fogones, the most read vegan recipe blog in Spanish. The awards will be open for entries until the 31st of July, 2021, and, after the jury has made its final decision, finalists will be announced in October 2021. Winners will be announced during the virtual awards ceremony in November 2021.
V-Label is encouraging participation by making entrance free of charge. The goal is to receive the best stories from the industry and inspire more companies to follow along. In order to participate, entrants can log into awards.v-label.com and submit their written entry explaining why and how they meet the requirements of each category.
Finalists and winners of the International V-Label Awards will be able to communicate their success with a special logo designed for the occasion and will be actively promoted through V-Label’s own channels and through its partners’ channels. Additionally, winners will receive a one-year V-Label license free of charge, a media package to share their success, trophies, and cash to support charities of their choice.
About V-Label: V-Label is the world's leading vegan & vegetarian trademark, mainly in the foods and cosmetics sectors. An internationally recognised brand registered back in 1996, V-Label is present in 50 countries, where more than 40,000 products have been certified as vegetarian or vegan.
