You can have the right mission, the right supply chain, and the right retail partner—but if the taste doesn't land, consumers won't return.

NECTAR's large-scale sensory research program tests alternative protein and dairy-free products with real omnivore consumers, and the findings offer practical implications for brands determining where to invest limited R&D dollars.

In this session, Caroline Cotto shares what the data says about where alt protein categories are succeeding, where they're falling short, and how early-stage founders can use sensory insights to build better products from day one.

A recording is available after the event for VEGPRENEUR members in the video library.