College students follow plant-based diets at more than three times the rate of the general adult population. They're vocal, they're loyal, and when they find a brand they love, they bring everyone around them with them. The problem is most brands have no idea how to reach them.
This is a 60-minute session from a brand owner who has launched brands on campuses across the country. You'll walk through the exact campus strategy, social positioning, and social media tactics proven to work with Gen-Z.
You'll learn how to activate student ambassadors, show up at the right campus moments, how to hire the right students, make content that connects with Gen-Z, and turn college market presence into something that actually scales. This works whether you're just getting started or you've tried campus before and it didn't land.
A recording is available after the event for VEGPRENEUR members in the video library.