Founder Spotlight: Jason Chiu (Be Leaf Corporation)

Meet Jason Chiu

Be Leaf is a vegan wholesale company of plant-based frozen products. We are all about providing healthy plant-based food for a healthy diet and lifestyle.

Startup Stage:

Bootstrapped

Location:

Los Angeles, CA

When did you launch the business?

2017

What led you to where you are today?

My family and I became vegetarian in 1990, at that time it was hard to find delicious meat alternative food. Therefore, my parents decided to open a manufacturer to produce high-quality and affordable vegetarian products. In 2002, my father transformed the manufacturer by producing only vegan products, he took out all the dairy ingredients.

What do you wish you knew before embarking on your entrepreneurial journey?

I wish nothing from the past, I am living the present moment and enjoying what I am doing now.

What is the most difficult decision you've had to make regarding your business so far?

The most difficult decision I have made so far is to choose the right product lines at the right time.

What can you help the VEGPRENEUR community with?

I would love to share my experiences and ideas with the VEGPRENEUR community.

How can the VEGPRENEUR community help you?

I would like to meet more people in the VEGPRENEUR community and expand my network in the vegan / plant-based industry.

Fun fact about you:

I used to play in a bowling league and participated in bowling tournaments often, my best record was 299 points, 1 pin short of a perfect game.

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