Founder Spotlight: Liz Lane (Scoops)
Meet Liz Lane
Company:
Scoops
Scoops is a high-protein peanut powder that upgrades everyday meals with better nutrition, bold flavor, and versatility. Blend it, bake it, or stir it—Scoops makes hitting your protein goals effortless and delicious.
Location:
Lafayette, CO
When did you launch the business?
May 2026
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Community. Resources. Mentorship.
Startup Stage?
Seed
What led you to where you are today?
Former Head of Operations at Magic Spoon and first US operations hire at Huel.
What do you wish you knew before embarking on your entrepreneurial journey?
Although I’ve worked in food and beverage startups for over 12 years, the intricacies of actually setting up a business have been a learning curve. I wish I had known more about all the small but important details- from legal structure and insurance to benefits and operations- that go into building a business behind the scenes.
What is the most difficult decision you've had to make regarding your business so far?
One of the hardest decisions has been choosing which international suppliers to work with, given the current environment and the logistical challenges of importing.
What can you help the VEGPRENEUR community with?
All things operations.
How can the VEGPRENEUR community help you?
Fundraising!
Fun fact about you:
I lived in Australia.
Anything else you would like to share?
Scoops uses a brand-exclusive peanut protein isolate to deliver 27g of protein, 5g of fiber, and just 3g of sugar per serving. With better macros than every leading competitor, no artificial ingredients, and branding built for today's female consumer, Scoops is bringing genuine innovation to a $250M category that hasn't changed in decades.
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