Member Spotlight: Baked By Sticky

Edited by The VEGPRENEUR Team

Meet our member, Baked By Sticky, the packaged division of Sticky Fingers Sweets & Eats, one of the nation’s very first all-vegan bakeries.

Founded by Doron Petersan—better known as “Sticky”—the brand has been proving since 1999 that plant-based desserts can taste every bit as indulgent as the classics.

From cupcakes and cookies to cakes and pastries, every treat is crafted without eggs, dairy, or artificial preservatives, and with a strong focus on sustainability and compassion.

Sticky’s journey began with a simple mission: no one should have to skip dessert. Over the years, that mission has grown into a celebrated bakery and packaged brand that makes plant-based indulgence more accessible than ever. With Baked by Sticky, you can enjoy high-quality, allergen-friendly desserts right at home, thanks to their growing line of ready-to-eat treats on grocery shelves and online.

Doron is also a two-time Food Network Cupcake Wars champion, cookbook author, and longtime advocate for better-for-you desserts. Her work has been featured in The Washington Post, Washingtonian Magazine, VegNews, and more. Today, through Baked by Sticky, she continues to prove that desserts can be delicious, sustainable, and better for everyone.