Vegan Probiotic Coconut Yogurt Cups Launch Exclusively at Target

Edited by The VEGPRENEUR Team

Coconut Cult, the super probiotic coconut yogurt brand with a cult-like following, is launching Coconut Cult Cups, a new 4-oz offering, available exclusively at Target nationwide.

The new cups deliver the same powerful probiotic recipe Coconut Cult is known for, including 16 unique probiotic strains, now in a smaller, resealable size at a more approachable $3.99 price point. No shortcuts, no reformulation, no compromises.

Designed for everyday reach, Coconut Cult Cups bring big function in a mini format and mark a major step in the brand’s long-term mission: making gut health more accessible. The line will debut in three Target-exclusive flavors: Banana Cream Pie, Organic Berry Basket, and Lemon Meringue. As always, these SKUs are organic, gluten-free, dairy-free, plant-based, and Kosher and B Corp certified.

Each 4-oz cup contains Coconut Cult’s signature probiotic-rich coconut yogurt in a resealable, fully recyclable container that is BPA, lead, and phthalate-free.

“From the beginning, our goal has been to make truly high-quality yogurt available to more people without compromising what makes it work,” says Noah Simon-Waddell, Founder and Chief Visionary Officer of Coconut Cult. “Seeing that vision come to life has been incredibly meaningful. These cups deliver the same powerful yogurt recipe I created in my kitchen years ago, now in a size and price that fits more everyday routines.”

The launch represents a significant expansion for the brand, which has built a devoted following in the natural channel and online. With Coconut Cult cups, the brand enters conventional retail in a bigger way, without losing what made it cult-worthy in the first place.

“Getting more people access to real, functional food has always been the goal,” says Ari Raz, CEO of Coconut Cult.“Target’s commitment to wellness innovation makes them the ideal partner for this next chapter.”

Coconut Cult Cups will roll out in January 2026 at Target stores nationwide. The brand’s iconic 8-oz glass jars will also be available nationwide at Target.

About Coconut Cult:

The Coconut Cult is an industry leader in the functional food space with their gut-health-promoting coconut-based yogurt super-charged with super-live probiotics and a cult-like following. Dubbed the number one most delicious way to have more number twos, the irreverent brand is serious about ingredients and serious about gut health. Plant-based, organic, super probiotic yogurts – delivering products that are not only delicious, but also serve as a way for people to get a powerful daily dose of powerful probiotics in one decadent spoonful. It’s a daily ritual you’ll be religious about.