Founder Spotlight: Anthony Boldin (LiveComplete)

Meet Anthony Boldin

LiveComplete

We Can Nutritionally Replicate Any Animal Food on Earth — Using Plants Alone - Up to a 96% Match Rate

Location:

Los Angeles, California, USA

When did you launch the business?

June 2025

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Startup Stage?

Angel Stage

What led you to where you are today?

I didn't initially set out to start a company. I just wanted to solve the problem of going plant-based. After many years, I built our NutriMatch algorithm that can nutritionally replicate any animal food on the planet and then created the foundation to build the company to focus on the reasons why people don't eat plant-based / vegan.

What do you wish you knew before embarking on your entrepreneurial journey?

How comfortable you need to get with being uncomfortable. Those things you procrastinate on because you either don't know how to do or aren't "fun", are the things you gotta dig deep and power through.

What is the most difficult decision you've had to make regarding your business so far?

Choosing where to invest time, money, and talents. This is ongoing, but it is always the most difficult decision and has great bearing on overall timing and success.

What can you help the VEGPRENEUR community with?

I've started multiple companies in my career, so I could share those experiences, but engineering and R&D experiences could help others achieve success more quickly.