Inspirational Audiobooks for Building a Plant-Based Food Business

Written by Amanda Woods

As plant-based diets gain traction across the United States, opportunities for plant-based businesses are growing. A recent report from the Plant-Based Foods Institute (PBFI) and Kroger shows that consumer spending on plant-based foods has shifted from animal-based options for the fourth consecutive year, driven by health and price concerns. This shift presents a unique opportunity for aspiring plant-based entrepreneurs to carve out their place in an industry globally valued at $43.77 billion in 2023.

From online business courses to niche vegan YouTube channels, resources to launch a plant-based food business are readily available. Yet, there’s still something uniquely impactful about listening to industry experts share their wisdom. Luckily, Everand, a digital library of thousands of audiobooks, hosts a range of titles for aspiring plant-based business owners that can be listened to offline and on the go.

Plus, audiobooks are more environmentally friendly than printed books, which account for about 344 grams of carbon emissions compared to just 2.3 grams when listening to audiobooks for an hour. Audiobooks on Everand include useful titles like Food Truck Business by Douglas Haworth and I Hope You Fail by successful vegan business owner Pinky Cole, equipping listeners with the know-how to thrive in this fast-growing industry.

Below is a closer look at audiobooks on Everand to help you get started on your plant-based food business journey.

Food Truck Business by Douglas Haworth

Spectrum News reports that the food truck industry is thriving, with a compound annual growth rate of 13.3% over the past five years. Food trucks are a low-cost entry point for entrepreneurs, allowing them to start their business without needing a full-scale restaurant. In fact, Forbes has listed it as one of the most profitable businesses of 2024. Douglas Haworth’s audiobook Food Truck Business is an essential listen for anyone interested in launching a mobile vegan food venture. It covers the basics of the food truck business model, explaining why it’s a popular and effective way to start a food business. The audiobook guides listeners on everything from setting up a food truck to building a profitable business on a budget. Haworth’s insights provide a strong foundation for those looking to bring plant-based food to their communities in a unique and cost-effective way.

I Hope You Fail by Pinky Cole

Pinky Cole, the visionary behind the successful fast-food chain Slutty Vegan, brings a wealth of knowledge to aspiring plant-based entrepreneurs. In an interview with Fast Company, Cole discussed how her business strategy emphasizes creating memorable experiences and engaging with consumers who might not typically consider veganism. Rather than targeting only those already committed to a vegan diet, she aims to make plant-based foods appealing to everyone, even meat-eaters.

Her audiobook, I Hope You Fail, offers listeners a collection of lessons she learned as she built her business from the ground up. This audiobook encourages entrepreneurs to view failure as a stepping stone toward success, using setbacks as opportunities for growth. Cole’s story is particularly inspiring for those in the plant-based industry, as she has turned her passion for vegan food into a thriving business with national recognition.

Larger Than Yourself by Thibault Manekin

In Larger Than Yourself, Thibault Manekin showcases stories of individuals who have achieved meaningful social change through their businesses. Manekin’s audiobook is filled with insights on how to transform ideas into movements, making it especially relevant for entrepreneurs who are looking to make a positive impact through plant-based food.

This audiobook explores innovative practices that have led to profitable and purpose-driven businesses. It demonstrates how to build a brand that resonates with values like sustainability and health. Manekin’s focus on social change gives valuable guidance for plant-based entrepreneurs looking to inspire others while creating a successful business.

Bonus resource: Vegan business podcasts

Alongside audiobooks, podcasts can provide up-to-date insights for plant-based entrepreneurs. The Future of Food podcast, for instance, offers inspiration for eco-conscious business owners. It features interviews with activists and innovators who explore how dietary changes can address climate concerns. The Plant-Based Business Hour is another excellent resource, hosting discussions with venture capitalists, CEOs, inventors, and leaders from the plant-based industry.

By listening to stories and advice from successful plant-based entrepreneurs, aspiring business owners can equip themselves with the tools needed to make a meaningful impact.