Founder Spotlight: Gita Vellanki (Neeshi)
Meet Gita Vellanki:
At Neeshi, we make naturally nourishing snacks to ease menstruation through peri/menopause symptoms. Our macro-balanced, plant-based, and refined sugar-free - an indulgent snack that is better for you.
Location:
San Francisco, California, USA
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When did you launch the business?
2022
Startup Stage:
Bootstrapped
What led you to where you are today?
My journey started as a very personal one: to help my daughter with her heavy & painful periods without the need for prescription medicine. Rooted in the principles of natural food healing and Ayurveda, I began baking these daily snacks to assist in balancing her hormones. Once we both saw the impact to our menstrual and perimenopausal struggles, we share our snacks with friends and family who all were shocked at how much better they felt - simply by nourishing their body with real food.
What do you wish you knew before embarking on your entrepreneurial journey?
I wish I knew how supporting the world of CPG and women's health founders are. I hesitated to reach out at first but quickly learned that many are willing to help.
What is the most difficult decision you've had to make regarding your business so far?
The most difficult decision is spend, where to invest your dollars when bootstrapping is a tough decision which requires a lot of planning to make sure there is an ROI.
What can you help the VEGPRENEUR community with?
For half of your community, that's easy! We can help them with their hormonal balance so they can feel better during their menstrual cycle, peri or menopause - whatever life stage they are in.
How can the VEGPRENEUR community help you?
Brand awareness and education on this personal problem - women need to know that there are all-natural solutions to their discomfort without having to rely on medications that have potential side effects.
Fun fact about you:
I love french fries, so we ever share a meal, just know that fries will be involved and you will have to share with me.
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