Founder Spotlight: Helene Raudaschl (Arlene)
Meet Helene Raudaschl
Company:
Arlene® is a global kitchen dedicated to crafting a bold new line-up of internationally inspired artisanal meat-substitute delicacies that taste sensational and 100% vegan. Ideal for everyone, Arlene® products are all Halal certified and provide an environmentally friendly alternative for people who want a great culinary experience while limiting their consumption of meat-based foods.
Startup Stage:
Self-funded
Location:
Dubai, United Arab Emirates
When did you launch the business?
2020
What led you to where you are today?
My 21-year-old son Max inspired me to start working on a plant-based forward diet. He said it would benefit me personally and that we can all do a little more for the planet. I was intrigued and started exploring the challenges and possibilities of cooking vegan meals at home. From then on, I realized there were many opportunities and gaps in the market, and there could be a place for a global kitchen like Arlene®.
What do you wish you knew before embarking on your entrepreneurial journey?
All the different regulatory issues in operating countries and countries we export to.
What is the most difficult decision you've had to make regarding your business so far?
Deciding the crucial financial decisions during Covid 19 pandemic in 2020
What can you help the VEGPRENEUR community with?
Continuously sharing the ideas of healthier vegan eating and what we can do for a healthier planet
How can the VEGPRENEUR community help you?
Feedback on our ideas and helping us understand what the vegan community is looking for in a delicious meal
Fun fact about you:
I love traveling, exploring local markets wherever I go... I believe I have been to over 100 cities in the world.
Anything else you would like to share?
I have been in the food industry for the last 26 years and have been through a lot in the Asia Pacific and the Middle East. Today, I am passionate about sharing better, healthier eating tips and doing more for the planet. I believe we should all give some thought to this most important aspect of one’s daily habits.
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