How This Vegan Chef Became One of Airbnb’s Top Private Chefs

Edited by The VEGPRENEUR Team

Los Angeles–based vegan chef and entrepreneur Justin “Chef JustNCase” Charlton is redefining plant-based dining through his elevated whole-food cuisine and deeply intentional mission.

What began as cooking daily for his grandmother with Alzheimer’s has evolved into one of the highest-rated vegan chef experiences on Airbnb, where his listing, “The Vegan Experience,” attracts guests from around the world.

Justin now stands as a leading figure in LA’s wellness and culinary scene, with partnerships through Airbnb Experiences, Shef, and his own private chef brand, ConvenientlyVeganLA.

A Journey Rooted in Healing

Justin’s culinary passion began at home, caring for his grandmother. After transitioning her to a plant-based diet, he witnessed dramatic improvements in her mood, sleep, energy, and appetite — a defining moment that showed him the healing power of food.

A kidney stone in his early 20s further pushed him toward vegan living. Over time, he evolved from processed vegan options to a whole-food, healing-centered lifestyle that transformed both his health and his culinary philosophy.

DayDrinkers — A Wellness Experience on Wheels

From 2019 to 2023, Justin operated DayDrinkers, a beverage-based wellness truck offering exclusive Synergy by GT’s Kombucha flavors — including CBD-infused blends — all served on tap. DayDrinkers became a staple at some of LA’s most iconic vegan events:

● Vegan Exchange LA

● Vegan Playground

● Vegan Street Fair

The business survived the pandemic, but the post-COVID economic aftershock — rising costs, inflation, and overwhelming operating expenses — forced Justin to make the difficult decision to close.

“It was one of the hardest decisions I’ve ever made,” Justin says. “But that moment opened the door to everything that came next.”

From Setback to Breakthrough — The Rise of ConvenientlyVeganLA

Turning adversity into opportunity, Justin poured his full passion into private chef work, focusing on whole-food, intentional vegan cuisine crafted without processed meats or fillers.

He launched ConvenientlyVeganLA, delivering:

● Luxury vegan fine dining

● Curated in-home tasting menus

● Hands-on cooking classes

● Retreat and wellness catering

● Nutrient-rich, whole-food meals

One of Airbnb’s Highest-Rated Vegan Chefs — “The Vegan Experience”

Justin’s partnership with Airbnb Experiences has become one of his greatest successes. His listing, “The Vegan Experience,” quickly earned a reputation as one of the highest-rated vegan private chef experiences on the entire platform.

Guests from across the country — and the world — book him for:

● Multi-course, luxury vegan dinners

● Interactive plant-based cooking experiences

● Personalized wellness-centered meals

His warmth, attention to detail, and ability to blend flavor with healing make the experience unforgettable.

Partnering With Shef — Making Vegan Meals Accessible

Beyond luxury dining, Justin expanded his mission by partnering with Shef to bring affordable, whole-food vegan meal prep to families throughout Los Angeles. His dishes quickly became customer favorites, making high-quality plant-based meals accessible to the everyday household.

A Mission Fueled by Legacy

Justin’s 4-year-old daughter — vegan since birth — remains one of his biggest inspirations. Every dish he creates is rooted in the same intention he uses when cooking for his own family: food that nourishes, energizes, and heals.

A Chef Serving More Than Food

Justin’s story is one of resilience, reinvention, and purpose. From caregiving… to navigating personal health challenges… to operating a beloved kombucha truck… to becoming a top-rated Airbnb chef… every chapter has shaped the chef he is today.

“Whether it’s a luxury dinner or a simple meal-prep dish,” he says, “my mission is the same: serve people with intention, purpose, and love.”

About Chef JustNCase:

Chef Justin “JustNCase” Charlton is a Los Angeles–based vegan private chef, culinary educator, and entrepreneur. He is the founder of ConvenientlyVeganLA, former owner of DayDrinkers, and creator of Airbnb’s highly reviewed vegan culinary listing, “The Vegan Experience.” His work focuses on whole-food, plant-based cuisine with an emphasis on healing, luxury, and accessibility.