Founder Spotlight: Jonas Guenther (We Are The New Farmers)

Jonas Guenther-VEGPRENEUR

Jonas Guenther

We Are The New Farmers

Business Description:
We are the next-gen urban farm growing one of the most sustainable and nutrient-dense foods our planet has to offer: the micro-algae Spirulina.

Startup Stage:


What led you to where you are today?
I started developing technology to grow food during my Master's program at NYU. We built an entire experimental farm on NYU's campus to explore new ways of cultivating food. The farm is still used today - to teach student about food of the future.

What do you wish you knew before embarking on your entrepreneurial journey?
One of the things that I learned during the last couple of months is that if you commit to your business on the long run, you have to make sure to take care of yourself. It is so easy to put your business first in everything, but there will be no business if you don't create time for yourself.

What can you help the VEGPRENEUR community with?
I have an engineering background and our team has built hundreds of prototypes for all kinds of things over the last couple of years. Need help with rapid prototyping? Reach out!

How can the VEGPRENEUR community help you?
Do you know any chefs that would like to try fresh Spirulina? Put us in touch!

Fun fact about you:
I have traveled to more than 40 countries.