
Food
90% of South Americans Would be Interested in Consuming Plant-Based Foods
41% of US households purchase plant-based milks
Sales of Vegan Ice Cream Have More than Doubled in Five Years
A 3rd of World Population Follow a Diet Based on Reduction or Elimination of Meat
African Americans are 48% more likely than the average U.S. consumer to incorporate plant-based foods

FASHION
Vegan Footwear is Thriving, Estimated at $24.86 Billion with Growth to Continue
The fashion industry is responsible for 8% of carbon emissions
Vegan Leather Industry Size Worth $89.6 Billion by 2025

beauty
72% Americans oppose testing cosmetics products on animals
'Not tested on animals' is the most important packaging claim for 57% people
A Market Research Future report predicts a 6% growth in cruelty-free cosmetics in the years between 2017-2023
Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025

Farming
Urban farming has grown by more than 30 percent in the United States in the past 30 years
