New York City Grocery Stores To Launch Your CPG Product In
Written by The VEGPRENEUR Team
Whether you're launching a plant-based snack, organic beverage, or sustainable pantry staple, these standout stores in New York provide the perfect platform to get your products in front of savvy, values-driven shoppers—and into the hands of key buyers.
Independent Grocers in New York:
213 Hester St, New York, NY 10013
Lily’s Vegan Pantry is a family-run, women- and minority-led grocer that’s been serving New York’s Chinatown since 1995. A pioneer in the plant-based space, they’re known for offering high-quality vegan products that support a healthy, sustainable lifestyle. For emerging brands, Lily’s is more than a market—it’s a launchpad rooted in community, compassion, and bold flavor.
7 East 14th Street, New York, NY 10003
275 3rd Ave, New York, NY 10001
Garden of Eden has been a go-to destination for quality and gourmet finds since 1994. What started as a single store in Gramercy Park has grown into a beloved New York staple, now with a flagship in Union Square. Founded by Mustafa Coskun, the market was built on a passion for fresh produce, global flavors, and an elevated shopping experience. With over 10,000 curated products and a team of food-loving experts, Garden of Eden offers a rich landscape for new brands to shine in the heart of NYC’s food scene.
365 Canal Street New York, NY 10013
Happier Grocery is redefining what it means to shop consciously in New York City. With a strong focus on sustainability, ethical sourcing, and transparency, this modern grocer is a launchpad for purpose-driven brands. From 100% pasture-raised dairy to seed oil–free prepared foods and EU-level clean beauty standards, every item on their shelves is handpicked to meet the highest standards. It’s a space for discovery, education, and connection—where shoppers make choices that are better for their health, their community, and the planet.
78 Orchard Street b/t Broome + Grand New York, NY 10002
Orchard Grocer brings a fresh, plant-based twist to the classic New York deli. Located in the Lower East Side, this all-vegan market is known for its crave-worthy sandwiches, curated pantry staples, and commitment to being 100% palm oil free. With gluten-free options and a strong community focus, Orchard Grocer offers an ideal, values-driven space for emerging vegan brands to shine.
Image from Yelp
235 W 55th St New York, NY 10019
Gastro Market is a 24/7 Midtown gem offering a curated mix of trendy and classic grocery brands, ready-to-eat meals, snacks, drinks, and more. With its spacious seating and welcoming atmosphere, it’s a go-to for locals and visitors alike. Whether you're launching a new product or grabbing a quick bite, Gastro Market provides a lively, high-traffic space perfect for getting your brand in front of a diverse New York crowd.
1102 Cortelyou Rd, Brooklyn, NY 11218
31-28 Ditmars Blvd, Astoria, NY 11105
Natural Frontier Market has been a trusted name in NYC’s natural grocery scene since 1995. Locally owned and deeply connected to regional farmers, this neighborhood favorite offers fresh produce, organic staples, eco-friendly products, and a wide selection of vitamins and supplements. With multiple locations across the city, plus online ordering and delivery, it’s a convenient and welcoming destination for health-focused shoppers—and a great launchpad for clean, conscious brands.
608 Franklin Ave, Brooklyn, NY 11238
102 4th Ave, Brooklyn, NY 11217
Food Garden Market is a Brooklyn-based grocer with two vibrant locations offering fresh, local produce and a wide range of high-quality ingredients at unbeatable prices. More than just a market, it features a café, juice bar, bakery, salad station, and prepared foods—making it a one-stop shop for health-conscious shoppers. With its community feel and focus on freshness, Food Garden Market is an ideal spot for emerging brands looking to grow roots in NYC.
99 John St. New York, NY 10038
Jubilee Marketplace has been a trusted grocer in the Financial District since 1999, offering fresh, organic, and locally sourced products. With daily produce deliveries and a curated selection of everyday essentials and gourmet items, Jubilee combines quality and convenience in a neighborhood-focused space. As an active participant in local events and community initiatives, it’s the perfect destination for brands looking to connect with a vibrant, engaged customer base.
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