Founder Spotlight: Sandra Diez (BRISCA)

Meet Sandra Diez

Company:

BRISCA

BRISCA is a premium Spanish extra virgin olive oil brand rooted in Mediterranean tradition, focused on fresh, small-batch oils made from responsibly grown olives and crafted to celebrate plant-forward cooking.

Location:

Portland, Oregon, USA

When did you launch the business?

July 2025

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Startup Stage?

Bootstrapped

What led you to where you are today?

I grew up around food that was simple, seasonal, and deeply tied to place, where olive oil was not a finishing touch but the foundation of every meal. After years of noticing how disconnected olive oil felt in the U.S., I started BRISCA to bring back freshness, intention, and respect for plant-forward cooking.

What do you wish you knew before embarking on your entrepreneurial journey?

I wish I had known how much of entrepreneurship is about patience and consistency rather than big breakthroughs. Progress is often quiet and slow, and learning to trust the long game makes everything more sustainable.

What is the most difficult decision you've had to make regarding your business so far?

The hardest decision has been choosing focus over speed. Saying no to opportunities that were exciting but misaligned was necessary to protect the quality of the product and the pace of sustainable growth.

What can you help the VEGPRENEUR community with?

I can help with navigating early-stage food entrepreneurship, from sourcing and production to pricing, wholesale, and go-to-market decisions. I am always happy to share what I have learned, including what worked and what did not.

How can the VEGPRENEUR community help you?

The VEGPRENEUR community can help by sharing connections, opportunities, and feedback as the brand grows. Learning from others, building plant-forward businesses, and supporting one another along the way is incredibly valuable.