Founder Spotlight: Tiffany Coleman (Go Vegan GR)

Meet Tiffany Coleman

Company:

Go Vegan GR

Our mission is to provide delicious plant-based meals that bring the community together while promoting healthier and compassionate food choices.

Location:

Grand Rapids, MI

When did you launch the business?

May 2, 2025

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Startup Stage?

Bootstrapped – GoVeganGR is a self-funded, independently owned plant-based restaurant that has grown through community support, reinvested revenue, and grassroots marketing.

What led you to where you are today?

Our passion for plant-based food and serving our community led us to start GoVeganGR. We wanted to create a space where people could enjoy flavorful vegan comfort food in a welcoming environment. Through faith, perseverance, and community support, we have grown and shared our mission of healthier, compassionate eating.

What do you wish you knew before embarking on your entrepreneurial journey?

We wish we had known how much resilience and patience entrepreneurship truly requires. Building a business takes constant learning, adapting, and trusting the process even during difficult seasons. We've learned that having a strong support system and staying grounded in your purpose makes the journey much more meaningful.

What is the most difficult decision you've had to make regarding your business so far?

One of the most difficult decisions we've had to make was navigating tough business seasons while still staying committed to our vision and mission. There are times when you have to make hard choices about finances, operations, and growth while still ensuring the quality of the food and experience for our customers. Staying focused on the bigger purpose of serving the community has helped guide those decisions.

What can you help the VEGPRENEUR community with?

We can help the VEGPRENEUR community by sharing our experience building and operating a plant-based restaurant from the ground up. We are able to offer insight on menu development, community engagement, branding, and navigating the challenges of running a vegan food business. We also enjoy supporting and encouraging other entrepreneurs who are passionate about creating impact through plant-based food.

How can the VEGPRENEUR community help you?

The VEGPRENEUR community can help by providing opportunities for collaboration, mentorship, and shared resources that support the growth of plant-based businesses. Connecting with other vegan entrepreneurs allows us to exchange ideas, learn from each other’s experiences, and expand our impact in the plant-based movement. Support in marketing, partnerships, and industry insights would also be valuable as we continue to grow.