Founder Spotlight: Tiffany Wu (Forklore Foods)
Meet Tiffany Wu:
Forklore Foods is a plant-based brand dedicated to making everyday meals more flavorful and convenient. Our products inspire culinary exploration while offering sustainable, nourishing solutions that fit seamlessly into busy lifestyles.
Location:
San Francisco, California , USA
When did you launch the business?
2024
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Startup Stage?
Bootstrapped
What led you to where you are today?
My journey to Forklore Foods began over 15 years ago with a love for cooking and evolved while working in the corporate world, where I struggled to balance long hours with health, wellness, and sustainability. This experience drove me to create Forklore Foods—a brand that helps people explore new flavors while offering simple, nourishing solutions for daily life. Our first product, the creamy spinach basil pasta sauce, allows you to embark on a culinary journey from your own kitchen, making it easy to enjoy balanced, flavorful meals, even when you're pressed for time.
What do you wish you knew before embarking on your entrepreneurial journey?
I wish I had known firsthand what the challenging emotional rollercoaster of uncertainty would feel like. It has been invaluable to build a strong support network early on and mentors and peers have helped me avoid common mistakes and learn from their successes. Ultimately, resilience and focus have been key to overcoming obstacles and gaining traction.
What is the most difficult decision you've had to make regarding your business so far?
The most difficult decision I’ve had to make was getting started. I faced fears of public failure, uncertainty around tackling unfamiliar tasks, and the challenge of balancing my mission with personal time. However, the fulfillment from building something I’m passionate about—convenience, taste, health and wellness, and building this community—has kept me motivated.
What can you help the VEGPRENEUR community with?
Forklore Foods was founded on the belief that delicious, nourishing meals should be easy to make, even when time is limited. We create products that empower people to make better food choices effortlessly while still enjoying the adventure of new flavors. We can offer insights into developing plant-based products that prioritize convenience and taste, grounded in a deep understanding of the demands of busy lifestyles.
How can the VEGPRENEUR community help you?
I'm grateful for the support, mentorship, and resources the VEGPRENEUR community provides. It’s inspiring to contribute to a collective that champions plant-based living, sustainability, and health. Please join our waitlist at forklorefoodsgroup.com and follow us on Instagram and TikTok (@forklore.foods). Let's begin your new food story together!
Fun fact about you:
I'm a huge Swiftie and Taylor Swift's Folklore album inspired the name for Forklore Foods. The album’s storytelling and sense of nostalgia resonated with me and I want to bring that same spirit of exploration and connection through food.
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