Founder Spotlight: William Grand (NutriFusion)
Meet William Grand:
NutriFusion® provides nutrient-rich benefits of fruits and vegetables through whole non-GMO foods to create concentrated micronutrient and phytonutrient-rich food ingredient blends – (no synthetic additives or ingredients, excipients, or preservatives) – to increase the nutritional profile and marketability of food, beverage, pet, and supplements. Customization captures specific vitamins, minerals, fruits, and vegetables.
Location:
Naples, Florida, USA
When did you launch the business?
2008
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Startup Stage?
Bootstrapped
What led you to where you are today?
Making a difference in the world, especially in relation to health and nutrition, has always been very important to me and serves as a driver in my personal and professional life. In kicking off my career, I became very involved in corporate management, sales and marketing, and product development with an emphasis on food and retail, and the opportunity to work closely with companies from Asia, Europe, and Canada. The skills that I developed in my work paired with my passions are what led me to co-found and serve as the CEO of NutriFusion, a company dedicated to elevating everyday food products with the nutrient-rich benefits of fruits and vegetables.
What do you wish you knew before embarking on your entrepreneurial journey?
I wish I’d known that failure isn’t something to fear fully, that it’s a natural part of business and is truly the best teaching and learning tool in entrepreneurship. Throughout my career, I experienced multiple failures, which ultimately led us to create a successful virtual company that enables us to reduce risks, greatly reduce costs and overheads, increase gross margins, and produce exceptional cash flow.
What is the most difficult decision you've had to make regarding your business so far?
Despite the constant fluctuations in nutrition within the food and beverage, nutraceutical, and pet food industries, NutriFusion has chosen to stay true to its brand and its products. The company is steadfast in steering consumers towards fruit and vegetable-based nutrition, regardless of any purchasing trends that have arisen, often for the sake of their own bottom line and convenience.
What can you help the VEGPRENEUR community with?
I can provide the VEGPRENEUR community with insight around important topics related to nutrition, especially as it relates to fruits and vegetables, and the role it plays in human and animal diets (including its tie to overall health).
How can the VEGPRENEUR community help you?
The VEGPRENEUR community can help by providing visibility to the work NutriFusion is doing, how we are making an impact on human and animal health on a deep level, and our commitment to being instruments of change in the face of global hunger.
Fun fact about you:
Any team that beats Notre Dame football is my second favorite team!
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