Curious how to break into food service and get your plant-based products onto college campuses, into cafés, or in corporate kitchens?

Join us for an exclusive VEGPRENEUR webinar featuring Jenna Cameron, a seasoned sales leader who’s led food service strategy at top plant-based brands including JUST, Alpha Foods, and SIMULATE. With over a decade of experience in the space, Jenna shares a practical roadmap for CPG founders looking to navigate food service sales—from pack size strategy and distributor relationships to pricing structures and campus partnerships.

You’ll learn:

• How to know when you’re ready for food service

• Packaging, pricing, and formats that operators actually want

• How to build relationships with chefs, distributors, and institutions

• What distributors like Sysco, DOT, and regional players expect

• Common pitfalls and how to avoid them

• Why Gen Z-focused branding and product versatility give you an edge

Whether you’re just starting out or looking to scale your food service presence, this conversation is packed with actionable insights for founders of plant-based, better-for-you, and mission-driven brands.

🎤 Guest Speaker: Jenna Cameron

(Sales Lead @ SIMULATE, formerly Alpha Foods, Wild Earth, and JUST)