VEGPRENEUR Mentor: Christina Ra
Bio:
I most recently led brand, marketing and communications at Meati. I love building and guiding startups from their earliest days through hypergrowth and complex change, and I live for revolutionary products that systemically change the world. Before joining Meati to introduce a new food to the world, I helped build the Plenty brand and story from the ground up, generating vast awareness, interest and support for indoor, vertical farming. Prior to my time at Plenty, I made financial products friendlier and more accessible with Credit Karma and Affirm. Prior to my time in fintech, I launched Tesla's Model S globally, alongside the Supercharger network, and demonstrated rocket technology is reusable via SpaceX reusable rocket testing program, Grasshopper. Before my career in technology, I led PR for Honda's complete line of 13 cars and trucks, and I kicked off my career leading product and brand management for a variety of vehicles, most notably the FCX fuel cell vehicle and the 2007 CR-V, which became the best-selling SUV of all time. My approach marries art and science, and pattern recognition and experience make that possible. I have expertise in and passion for all facets of brand strategy, management and product marketing; insights; integrated, growth and lifecycle marketing; consumer, internal, corporate and crisis communications; social media, community and influencer program management; experiential strategy; and management of internal, external, distributed and international teams.
Company:
Formerly Meati
Location:
Denver, Colorado, USA
Industries:
Alternative protein | CPG | Foodtech
Available for:
- 1 on 1 calls
- Q&A Session
- Panel Discussion
What can you help with:
- Strategy
- Marketing
- PR
What is your superpower?
Zero-to-One building, identifying brand strategy, purpose and creating a "brand is business" mentality