VEGPRENEUR Mentor: Fred Michaels of Eat Howl
Bio:
Venture-backed and exited CPG founder. Fred worked at Unilever on several brands including Hellmann’s / Best Foods, Skippy, Vaseline, and Dove. After leading Unilever’s fastest growing US brand for 2 years, he co-founded and led Howl – a plant-based food brand – from conception to nationwide distribution, including all Whole Foods locations. He sold the brand in 2023. Fred has an MBA from Columbia and lives in Los Angeles.
Company:
Eat Howl
Location:
Los Angeles. California, USA
Industries:
Consumer Brands / Packaged Goods (food and personal care)
Available for:
- 1 on 1 calls
- Q&A Session
- Panel Discussion
What can you help with:
- Fundraising
- Sales
- Strategy
- Marketing
- Manufacturing
- Operations
- Finance
What is your superpower?
Brand Development and Strategy