Founder Spotlight: Aaron Shapiro (Grillicious)
Meet Aaron Shapiro:
Grillicious Flavor-Infused Cooking Wipes bring FLAVOR and NONSTICK to your favorite cooking surfaces with all-natural flavors Made in the USA! Using Grillicious makes whatever you are cooking more delicious!
Location:
Los Angeles, California, USA
When did you launch the business?
February 2023
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Startup Stage:
Bootstrapped
What led you to where you are today?
Unwavering support from those closest to me and believing in my ability to be a category maker with a product that serves several segments within mass audiences (anyone that cooks anything (Vegan or otherwise) in their kitchen, in their backyard, while camping and RVing folks, for tailgaters and any cocktail makers!!
What do you wish you knew before embarking on your entrepreneurial journey?
How to function on 5-6 hours of sleep and ALWAYS have a contingency plan.
What is the most difficult decision you've had to make regarding your business so far?
To sunset the ONION flavor as it was the original catalyst for Grillicious. Turns out consumer demand for it was low and it happens to be the most expensive to create. Worked out well.
What can you help the VEGPRENEUR community with?
Infusing flavor into their favorite foods with a product that is document-certified vegan and is very easy to use to make their food even more delicious! In addition, Grillicious is also document-certified in the following areas: NO sodium, sugar, cholesterol, carbs, additives or preservatives, gluten-free, peanut/allergen-free, keto-friendly, and Kosher.
How can the VEGPRENEUR community help you?
Once the VEGPRENEUR community learns of Grillicious and eventually smells it, combined with the ease of use and certifications, they will become long-time fans who support the brand with repeat purchases.
Fun fact about you:
Combining business and leisure travel, I have flown the equivalent of 56x around the Earth or from the Earth to the Moon about 6x.
Anything else you would like to share?
My wife of 27 years is Vegan.
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