Founder Spotlight: Annick Ireland (Immaculate Vegan)

Meet Annick Ireland

Immaculate Vegan is your lifestyle companion and curated shop for living beautifully and ethically. One year in, with over 130 brands, we are spearheading the vegan fashion and lifestyle revolution, with our sophisticated curation of the most desirable vegan fashion, beauty and homewares products in the world.

Startup Stage:
Seed

Locations:
London, UK

What led you to where you are today?

A professional background and skillset in marketing and strategy, combined with a love of fashion and beautiful things. I also have a strong desire to not harm animals, help the planet, and do things differently.

What do you wish you knew before embarking on your entrepreneurial journey?

How early you need to start networking and how to get the fundraising process going!

What is the most difficult decision you've had to make regarding your business so far?

Not one big thing, but micro-difficult decisions are needed every week – the main things are being able to be flexible, constantly adapt, and to not be afraid to change your mind.

What can you help the VEGPRENEUR community with?

Marketing and brand strategy.

How can the VEGPRENEUR community help you?

Advice about getting (the right kind of ) funding, and scaling up; getting the messaging right for consumers; also it would just be lovely to get to know other vegan entrepreneurs and their own journeys.

Fun fact about you:

I can recite all the states of America in alphabetical order in under a minute!

Connect With Annick

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