Brooklyn Cheese Brand Launches Vegan Bleu Crumbles

Edited by The VEGPRENEUR Team

Brooklyn-based artisanal vegan cheese brand RIND has announced the launch of a groundbreaking new product: Vegan Bleu Crumbles made with real roqueforti cultures.

Unlike most plant-based blue-style cheeses that rely on spirulina or beta-carotene for color and flavor, RIND’s new crumbles use authentic mold cultures to replicate the tangy taste and creamy texture of traditional bleu cheese. The result is a meltable, versatile product designed for salads, dips, burgers, sandwiches, baked goods, and more.

Raising the Bar for Plant-Based Cheese

“We’re excited to finally introduce this innovative new vegan product to the market,” said RIND co-founder Dina DiCenso. “We have long wanted to sell a version of our award-winning Bleu cheese in crumble format—using real mold cultures rather than relying on natural flavors and colorings. The authentic flavor and texture of our mold-fermented bleu crumbles elevates our product to a new level in the plant-based category.”

Like the rest of RIND’s artisanal lineup, the new Bleu Crumbles are:

Dairy-free
Gluten-free
Cholesterol-free
Allergen-free

They will also receive Kosher Pareve certification in fall 2025. Packaged in 4-oz containers with an MSRP of $5, Bleu Crumbles will be available in retail and foodservice channels.

About RIND

Founded in 2017 by Dina DiCenso and Joshua Katcher, RIND has become one of the most innovative names in the plant-based cheese space. A WBENC-certified, LGBTQ-owned, and multi sofi™ award-winning brand, RIND has redefined expectations with its French-style, soft-ripened vegan cheeses, crafted in its state-of-the-art cheese cave at the historic Brooklyn Army Terminal.

Key milestones include:

First plant-based cheese brand to be featured in Whole Foods Market’s artisanal dairy cheese case in NYC
Recognition from Cook’s Illustrated as Best Blue-Cheese Style Vegan Cheese
2024 Startup CPG Shelfie Award for its Classic Cambleu
Featured in Veg News, The Boston Globe, Cultured Magazine, and Thrillist

In addition to cave-aged cheeses, RIND also produces spreads, ALPINE SVVISS, and Veggie Underground, a first-of-its-kind line of vegetable-based cheeses made with real purées of carrots, parsnips, and red bell peppers.

Why It Matters

The launch of RIND’s Vegan Bleu Crumbles highlights the growing demand for authentic, artisanal plant-based cheeses that go beyond imitation to deliver the same culinary experience as dairy-based products. With bold innovation and commitment to craft, RIND is setting a new standard in the vegan cheese category.