VEGPRENEUR Partners with WISEcode

Edited by The VEGPRENEUR Team

VEGPRENEUR is excited to announce a new partnership with WISEcode, a leading food intelligence platform that's bringing scientific rigor and transparency to one of the most critical conversations in food today: Ultra-Processed Foods (UPFs).

WISEcode has built the world’s most comprehensive ingredient and nutrient composition database, providing a business solution with scientific credibility. Their Non-UPF verification is backed by industry-leading nutrition scientists, and the National Cancer Institute is actively using WISEcode's published UPF definition to study links from diet to disease.

Through this partnership, we’re offering Vegpreneur members access to the WISEcode Non-UPF Verified Shield program with special terms designed specifically for you.

A limited number of brands will be selected to receive this exclusive offer on a first come, first served basis:

✅ First SKU verified FREE for 1 year (with 3 or more verified SKUs)
✅ 50% off additional SKUs → $100/year (normally $200)

PLUS: Featured placement opportunity at Expo West 2026 in WISEcode's Platinum Sponsor booth (details below).

Lead the Non-UPF movement with WISEcode

We believe this partnership arrives at exactly the right time. With recently announced U.S. Dietary Guidelines and the government taking unprecedented legal action against UPF companies, Non-UPF verification matters more than ever – and your business is positioned to lead.

This partnership directly supports our mission to elevate brands committed to ingredient integrity, transparency, and leadership, especially as the regulatory environment evolves rapidly.