Founder Spotlight: Matthias Memminger (Dreaming Sunset)

Meet Matthias Memminger

Company:

Dreaming Sunset

Bringing Germany's most iconic soda to the US. Created in 1974, nothing changed, authentic time capsule from 1970s.

Location:

Venice, California, USA

When did you launch the business?

2023

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Startup Stage?

Bootstrapped

What led you to where you are today?

The passion for the product. The conviction that there is a market for an ingredient-forward and authentic craft soda in the US. The ambition to prove all naysayers wrong and be successful against all odds.

What do you wish you knew before embarking on your entrepreneurial journey?

I am happy I didn't know how wild it was to enter the US CPG market. If I had known, I wouldn't have done it. Whichwould have been my loss.

What is the most difficult decision you've had to make regarding your business so far?

I decided to change direction when I realized that our initial distribution strategy didn't work. Managing the impact of the decision on my team, our partners, and clients.

What can you help the VEGPRENEUR community with?

Provide a super fun product that is vegan, non-GMO, gluten-free, because it has been crafted (in 1974) by Bavarian brewmasters who are focused on the highest product quality and craftsmanship.