Founder Spotlight: Chelsie Hodge (Blender Bites)
Meet Chelsie Hodge:
Blender Bites is a female-founded and lead frozen food company known for its category-disrupting and innovative 1-Step beverages.
Location:
Vancouver, Canada
When did you launch the business?
2017
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Startup Stage?
Bootstrapped
What led you to where you are today?
Blender Bites was born from my passion for both delicious and nutritious food. I wanted to simplify the process of making smoothies in the morning, while still keeping them nutrient-rich. I felt guilty throwing away kale that had gone bad in the fridge and grew frustrated of having a freezer full of random frozen fruits, so I decided to freeze them all together in a muffin tray. This turned into the superfood smoothie pucks Blender Bites is known for today, made with clean ingredients and a strong focus on functionality and simplicity.
What do you wish you knew before embarking on your entrepreneurial journey?
I wish I had understood the importance of building a strong support network earlier on. Entrepreneurship can be challenging, and having mentors and peers to lean on for guidance and encouragement is invaluable.
What is the most difficult decision you've had to make regarding your business so far?
The most difficult decision I've had to make was choosing between rapid growth and maintaining our commitment to quality. It's a delicate balance, but one that ultimately shapes the integrity of our brand.
What can you help the VEGPRENEUR community with?
I'm happy to offer insights and advice on navigating the plant-based market, developing innovative products, and building a mission-driven brand that resonates with consumers.
How can the VEGPRENEUR community help you?
I'm always open to collaboration and partnership opportunities, whether it's expanding distribution channels, scaling production, or spreading awareness about Blender Bites.
Fun fact about you:
I’m a proud dog mom!
Anything else you would like to share?
I'm incredibly grateful for the support of the VEGPRENEUR community and excited to continue making a positive impact together.
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