Member Spotlight: Vegan-Friendly

Edited by The VEGPRENEUR Team

Meet our member, Vegan Friendly, a global platform making plant-based living easier and more accessible.

Vegan Friendly is simplifying the way people navigate a vegan lifestyle by removing the guesswork from everyday choices. Through its certification program, the company helps consumers quickly identify restaurants, products, and businesses that meet clear vegan standards. In a world where ingredient lists and menus can often feel overwhelming, Vegan Friendly offers a trusted, recognizable solution that makes choosing vegan simple and convenient.

The company was founded by Omri Paz, who saw an opportunity to make veganism more approachable on a global scale. After adopting a vegan lifestyle, Paz recognized that accessibility was one of the biggest barriers preventing people from making the shift. Instead of focusing solely on advocacy, he built a system that empowers both consumers and businesses to participate in the movement in a practical, scalable way.

At its core, Vegan Friendly is about creating a more seamless experience for those looking to live more consciously. Whether it’s spotting their logo on a product or discovering a new restaurant through their app, the brand is designed to integrate effortlessly into everyday life. This ease of use plays a key role in helping more people adopt and maintain a plant-based lifestyle.

Beyond convenience, the brand is rooted in a broader mission to drive positive change for animals, people, and the planet. By working closely with companies to verify vegan standards and expanding access to plant-based options worldwide, Vegan Friendly is helping shape a future where sustainable and ethical choices are not the exception, but the norm.