Member Spotlight: Join The Tryb

Edited by The VEGPRENEUR Team

Meet our member, Join The Tryb, an online platform and market stall that allows consumers to purchase sample-sized products and single-serve items to "try before they buy".

Join The Tryb is an innovative online retail platform dedicated to bringing emerging consumer packaged goods (CPG) brands directly to curious consumers. It empowers shoppers to explore new offerings without the commitment of full-sized purchases—a win-win for both brand founders and savvy consumers.

Founded by Louise Butera, a seasoned professional with extensive experience in package design and CPG account management, Join The Tryb emerged from recognizing a significant gap in the market: consumers often had to buy multipacks just to try a product, risking wasted money if it didn’t suit their taste.

Louise began her journey in media arts in high school and later graduated from FIT’s Advertising and Packaging Design programs. After eight years at Colgate-Palmolive, she held various roles supporting major brands like Garnier and PepsiCo. Inspired by founders and frustrated with waste from buying unsuitable multipacks, she launched Join The Tryb to offer a better way to discover products.

Join The Tryb has products ranging from beverages, condiments, gifts, home care, personal care, snacks, and more.

Learn more about Join The Tryb at jointhetryb.com, and try before you buy today!