Major Plant-Based Brands Join Forces to Form New Collective

Edited by The VEGPRENEUR Team

In a major move for the plant-based industry, The Vegetarian Butcher and Vivera have officially joined forces under a new banner: The Vegetarian Butcher Collective.

The announcement was made on September 1, 2025 on The Vegetarian Butcher’s LinkedIn.

A new force is emerging in the plant-based sector as two pioneers in the industry unite under The Vegetarian Butcher Collective. The move represents not just a name change, but a shared vision to accelerate the global shift toward sustainable protein.

Both brands have long been at the forefront of developing high-quality plant-based meats designed to replicate the taste and texture of traditional animal products—without relying on animals in the food chain. By joining together, the newly formed Collective positions itself as more than the sum of its parts, bringing an expanded product portfolio and combined expertise to the table.

In its announcement, the group emphasized its continued commitment to bold innovation and purpose-driven growth:
“A new name, but the same passion for creating the new meat and releasing animals from the food chain. As The Collective, you can expect us to continue leading the Food Revolution, with courage, conviction and even sharper knives. Together, we are more than the sum of our parts. We are a movement powered by people, united by purpose.”

The launch of The Collective also underscores a broader trend of consolidation within the plant-based sector, as established players seek to pool resources, build stronger brand equity, and scale up to compete with traditional meat producers.

Industry analysts are watching closely to see how this merger influences the competitive landscape—particularly in Europe, where both founding brands already hold strong retail and foodservice partnerships. With its sharpened focus and combined strengths, The Collective is setting its sights on leading the next phase of the plant-based “Food Revolution.”