Founder Spotlight: Raina Kumra (Spicewell)
Meet Raina Kumra:
We put vitamins and minerals (sourced from veggies!) in salt and pepper- helping to close the nutrient gap 94% of Americans face.
Location:
Santa Monica, California, USA
When did you launch the business?
2022
Become a member today!
Join the world’s largest plant-based business community 🌱
Get access to: mentors, resources, events, opportunities, discounts, and more!
Startup Stage:
Startup
What led you to where you are today?
My family faced some health issues, and Spicewell came out of healing them.
What do you wish you knew before embarking on your entrepreneurial journey?
That CPG is a very difficult business, and retail is as well!
What is the most difficult decision you've had to make regarding your business so far?
The hardest decision I had to make was on sourcing and ensuring that our ingredients were of the highest caliber - this impacted our price and made it more expensive than most salt and pepper but I wasn't willing to sacrifice anything. I wouldn't feed my children anything less than this and I wouldn't want to feed anyone anything less either.
What can you help the VEGPRENEUR community with?
I'd love to help Vegpreneur with talks about the importance of nutrient density and the important role simple vegetables can play in our health.
How can the VEGPRENEUR community help you?
We'd love to share our story and find more customers who would love us and agree with our mission!
Fun fact about you:
My fun fact is that I was once in a band called "Fun Fact"
Anything else you would like to share?
Nutrients in the American diet have gone down so much that 94% of Americans have a nutrient deficiency that leads to chronic illness. This is what we want to prevent, one shake at a time.
Read More On Our Blog
