Founder Spotlight: Alice Liang (Lövve Beauty)
Meet Alice Liang:
Lövve Beauty specializes in handcrafted holistic skincare infused with authentic Chinese herbs, targeting dry, sensitive, and acne-prone skin.
Location:
Los Angeles, California, USA
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When did you launch the business?
2022
Startup Stage:
Bootstrapped
What led you to where you are today?
Chinese herbs have always been a part of the tradition in my family and kitchen. I began studying acupuncture and herbal medicine due to my fascination with the natural healing powers that exist, as opposed to simply consuming chemicals to treat symptoms. I became a licensed acupuncturist, harboring hopes of opening my own wellness and acupuncture clinic someday. My entry into the skincare world stemmed from personal struggles with acne and dry skin, so I created Lövve Beauty, a handcrafted holistic skincare line infused with Chinese herbs and botanical oils.
What do you wish you knew before embarking on your entrepreneurial journey?
Before starting my entrepreneurial journey, I wish I knew more about the intricacies of business operations and the importance of building a strong support network. Launching a wellness skincare line felt easier when my friends were trying my products, but selling to the general public proved to be an entirely different challenge. Learning to navigate the challenges of running a business while staying true to my values has been a valuable lesson.
What is the most difficult decision you've had to make regarding your business so far?
Realizing that creating exceptional products doesn’t automatically translate to sales. As somewhat of an introvert, navigating marketing and sales to new potential customers with diverse expectations proved to be challenging. Establishing an online presence, crafting catchy Instagram posts, and selling products at different pop-up events targeting various demographic populations were all challenging tasks. I had to quickly learn how to decide on the right pricing strategy and convey the unique story of my products and highlight their differences in a market flooded with thousands of other skincare products. I am still learning, and each hurdle transforms into a valuable lesson, contributing to the growth and identity of Lövve Beauty.
What can you help the VEGPRENEUR community with?
I can share insights and expertise on developing natural skincare products, incorporating Chinese herbs into formulations, and navigating the challenges of starting and growing a small business in the skincare industry. I’ve observed a prevalent trend where people emphasize organic food but often overlook the significance of the ingredients in their daily-use products. Lövve Beauty’s skincare routine reflects this philosophy, focusing on providing the skin with natural and nourishing “food”.
How can the VEGPRENEUR community help you?
The VEGPRENEUR community can support Lövve Beauty by spreading awareness about our brand, engaging with our content on social media, and providing feedback on our products and services. Additionally, networking opportunities and collaborations with other like-minded entrepreneurs would be invaluable in our growth journey.
Fun fact about you:
Originally from a seafood-loving beach city in northeast China, my Chinese name, somewhat of a boy’s name, means the “most important pillar.” While I dearly miss my mom’s home cooking and playing in the local pro ping pong league, I came to Los Angeles after college to pursue a master’s in Gerontology at USC. Learning about the aging process and working closely with the elderly enlightened me about human health and wellness throughout our lives and inspired me to consider my life’s path.
Anything else you would like to share?
Yes, I'd like to express my gratitude to the VEGPRENEUR community for the opportunity to share my journey and insights. I am proud to champion the use of Chinese herbs in my own way, introducing more people to the magic of these herbs and the timeless wisdom of TCM. Lövve Beauty is not just a skincare brand; it’s a cultural bridge, bringing the ancient traditions of Chinese herbs to the forefront of modern skincare. If anyone has further questions or would like to connect, please feel free to reach out. Let's continue to support and inspire each other on our entrepreneurial paths.
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