Meet the Woman Going After The $600 Billion Menopause Market with Seaweed

Written by the VEGPRENEUR team

Meet the BIPOC woman-founded and led, Rootless which is going after an untapped market. To do so they are raising first external round of equity capital and is making the raise accessible to accredited and non-accredited investors with a minimum investment of just $500!

Rootless is harnessing the power of sustainable seaweed to build the future of human and planetary health! By getting to the root of women’s hormonal issues, they are first movers in a $600 billion[1], untapped market. You can invest in Rootless with just $500! Read more about the investment opportunity here, and this first-of-its-kind regenerative company below!

We spoke to Sachi Singh, the founder to learn more about Rootless:

Rootless was started in 2021 by Sachi Singh, who wanted to transform the global food system by getting more people to eat and grow sustainable seaweed. After earning a Master’s in Environmental Management from Yale and over a decade of international work in climate solutions, she quit her job to start Rootless. Early on in her seaweed discovery process, Sachi recognized that eating seaweed is not only good for people’s health, but creating more consumer demand for sustainable seaweed - which is a regenerative, zero input crop - can help the planet’s health and give us hope for the future. This inspired the launch of our hero product, The Daily Bite - a date, almond, seaweed, and seed once-daily whole food bite that delivers the thyroid, hormone, and gut-supporting nutrition of seaweed, deliciously and conveniently. Hot tip for all vegetarians and vegans: each Daily Bite delivers your daily dose of iodine, which is an especially critical supplement to your regular diet (iodine deficiency has far-reaching health implications, especially for women).

What is your mission?

Rootless is harnessing the power of seaweed and is on a mission to help millions of women reclaim their hormonal health with this time-tested superfood. By making foundational nutrition, educational nourishment, and community connection more accessible, Rootless helps women feel valid, empowered, and seen - particularly as they enter perimenopause - and reclaim their bodies, health, and identities at all ages. Simply put, we want women to feel good knowing that doing one thing for themselves each day is self, community, and planetary care.

What are some challenges you have faced as an entrepreneur?

I started Rootless without any experience in CPG, fundraising, startups, operations, or food! We are building a company that is innovating on many levels: a first-of-its-kind product in a new category, building a truly regenerative seaweed supply chain, and educating consumers that eating seaweed every day can be good for their health. At the beginning of 2023, we broke our supply chain and ran out of seaweed across the U.S. when we hit some key growth milestones - it taught us to build backup plans and expand our supply chain globally!

What are you going to do with the money you raise?

Following a successful consumer trial, we ran internally last year where 100% of participants felt a decrease in the severity or frequency of their symptoms including fatigue, hormonal acne, and gut issues, we are hoping to do additional research on the efficacy of the Daily Bite and the benefits of eating seaweed daily. We are also hoping to continue to educate consumers by building a community of menopause coaches, nutritionists, doctors, and our consumers who have experienced the benefits as referral sources to their communities. As we continue to scale revenue, we will be able to lower our operating costs, with the goal of achieving profitability as a company by early next year.

Read the offering information carefully before investing. Past performance is not indicative of future results and the experiences of others may not be representative of your investment experience.

[1] https://fortune.com/2020/10/26/menopause-startups-female-founders-fund-report/

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