PETA Launches $1 Million Vegan Wool Challenge Award

PETA is offering a $1 million award to the first vegan wool startup who creates such a material and has it adopted and sold by a major clothing brand.

According to PETA, among animals, sheep are second only to cows when it comes to the production of the greenhouse gas methane. The huge flocks of sheep bred in the wool industry produce enormous amounts of manure, which pollutes the water, land, and air. Sheep farming can have detrimental effects on surrounding ecosystems. Studies have shown that sheep “dip,” a toxic chemical used to rid sheep of external parasites, can poison nearby waterways and kill fish.

To enter, read the complete challenge rules* and then complete the form below. The form must be submitted online, and vegan wool samples must be mailed to PETA at 501 Front St., Norfolk, VA 23510 by July 28, 2023, in order to be considered.

*No purchase necessary. Void where prohibited by law. It is possible that no challenge winner will be selected.

LEARN MORE