Founder Spotlight: Ximena G Rosales (The Sweets Lab)
Meet Ximena G Rosales:
Healthy alternatives for all the sweets we love. All of the sweets and none of the guilt.
Location:
New York, New York, USA
When did you launch the business?
February 2023
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Startup Stage:
Bootstrapped
What led you to where you are today?
I fell in love with baking and creating sweets when I was younger. However, later on, I realized that many traditional recipes were not good for my health. This realization sparked the idea of starting a company that could combine my love for sweets with a focus on healthier ingredients and options. I wanted to create sweets that not only satisfy the taste buds but also nourish the body. This journey led me to explore alternative ingredients and techniques, eventually paving the way for my business to focus on providing healthier dessert options for others to enjoy guilt-free.
What do you wish you knew before embarking on your entrepreneurial journey?
To be prepared for challenges. Entrepreneurship is inherently challenging, and the journey will likely be filled with ups and downs. Be prepared to face obstacles such as competition, cash flow issues, quality ingredients that fit all the clients diet, and market. Stay resilient and adaptable, and be willing to learn from setbacks and failures.
What is the most difficult decision you've had to make regarding your business so far?
I wanted to create healthy products and that didn't necessarily mean they needed to fit a specific diet but to just have good-for-you ingredients. Approaching my recipes this way was easier for me and worked for me. However, my real purpose was to create something that would be helpful for everyone, no matter what lifestyle they chose for themselves. This left me with the difficult decision of whether should I do what is easy or I work harder to achieve my actual purpose. And I did, I created a product that is not just healthy but that can be enjoyed by everyone no matter if you are vegan, keto, sugar-free, or just someone who loves quality food.
What can you help the VEGPRENEUR community with?
I would love to be part of this community and help by inspiring new people starting their entrepreneurship journey.
How can the VEGPRENEUR community help you?
I would want to be able to inspire this community by reminding them of the incredible impact we're making every day. Their commitment to plant-based living isn't just about business—it's about inspiring a movement towards compassion, sustainability, and health. With each innovative product we create and every ethical decision we make, we're shaping a brighter future for the environment and humanity. Let's continue to support and uplift one another, knowing that our collective efforts are driving real change in the world. Together, we're not just building businesses; we're building a better tomorrow—one delicious, healthy product at a time.
Fun fact about you:
I am actually not a vegan but I LOVE vegan food.
Anything else you would like to share?
I am very excited to connect with people in this industry and learn from everyone!
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