Founder Spotlight: Yosef Mirakov Cohen (C'est Lä Vé)

 

Meet Yosef Mirakov Cohen:

C'est Lä Vé

C’est Lä Vé is a plant-based snack brand specializing in vegan charcuterie and sustainable, eco-friendly snacks. We combine gourmet flavors, high-quality ingredients, and innovative packaging to deliver delicious, ethical options that make healthier living accessible to all.


Location:

Los Angeles, California, USA

When did you launch the business?

March 2022

 

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Startup Stage?

Early, available in the market

What led you to where you are today?

My journey began with a deep-rooted passion for ethical living and a desire to create meaningful change. Growing up in Israel, I was inspired by the beauty of nature and the importance of community, which later led me to embrace a vegan lifestyle. Combining this personal commitment with my entrepreneurial spirit, I founded C’est Lä Vé to offer wholesome, plant-based snacks that align with my values and promote a healthier, more compassionate world.

What do you wish you knew before embarking on your entrepreneurial journey? 

I wish I had understood just how intricate and time-consuming the entrepreneurial journey would be. Building C’est Lä Vé required navigating countless challenges, from developing sustainable products to creating a brand that genuinely reflects my values. Patience has been my greatest teacher, showing me that growth takes time, and every setback is an opportunity to learn. Looking back, I realize how important it is to embrace resilience, lean on your support system, and stay committed to your mission despite the ups and downs.

What is the most difficult decision you've had to make regarding your business so far? 

The most difficult decision I’ve had to make was balancing my vision for sustainability with the realities of scaling a business. Staying true to my values, such as using eco-friendly packaging and sourcing clean ingredients, often comes with higher costs and logistical challenges. Choosing to prioritize integrity over shortcuts wasn’t easy, but it was necessary to create a brand that I could genuinely stand behind. These decisions have shaped C’est Lä Vé into a company that reflects my commitment to ethical and sustainable practices.

What can you help the VEGPRENEUR community with?

I can offer insights and guidance on building a mission-driven, plant-based business, from developing sustainable products to navigating the challenges of entrepreneurship. With experience in creating vegan charcuterie snacks and eco-friendly offerings, I’m happy to share strategies for balancing ethical values with scalability. Additionally, I’d love to collaborate, share resources, and support other entrepreneurs in the VEGPRENEUR community as we work together to create a more compassionate and sustainable future.

How can the VEGPRENEUR community help you? 

The VEGPRENEUR community can help me by sharing insights, strategies, and resources for expanding my business and increasing brand visibility. I’d love to connect with like-minded entrepreneurs to collaborate on innovative ideas, discuss challenges, and explore new opportunities in the plant-based industry. Additionally, support in spreading awareness about C’est Lä Vé’s mission and products would be invaluable as we work to make sustainable, compassionate snacking a mainstream choice.

Fun fact about you: 

I enjoy crafting dream catchers and necklaces as a way to highlight the beauty in simplicity. These creative outlets allow me to relax and express myself. I also love taking long hiking and camping trips, which help me connect with nature and recharge my inner self while appreciating the serenity of the outdoors.

Anything else you would like to share?

I’d like to share my heartfelt gratitude to my incredible support system—my family and friends—who have shown unwavering love and encouragement throughout this journey. Their belief in me has been a cornerstone of my resilience, motivating me to push forward even during the toughest times. I’m also deeply thankful for the growing community that shares my vision for a more sustainable and compassionate world. Together, we’re proving that small, intentional choices can create a ripple effect of positive change.