Department: Marketing

Title of the Role: Manager of Marketing & Communications

Short Description of Role: Working at New Roots Institute isn't a job for us; it's a commitment to a cause. We are a growing nonprofit dedicated to ending factory farming, and we are seeking a passionate and experienced Manager of Marketing & Communications to join our team!

Company Description:

New Roots Institute is a nonprofit organization empowering the next generation with knowledge and training to end factory farming. Through interactive, high school and college lessons, we inspire critical thinking and dynamic discussions about the connections between industrial animal agriculture and current key issues impacting us all—like animal welfare, climate change and environmental sustainability, human rights, and personal and public health. Through our Leadership Development programs, we offer fellowships for students motivated to dig deeper into the impacts, and solutions, of factory farming—while being trained in effective communication, advocacy, and leadership skills. Upon completing the fellowship, alumni go on—with our continued support—to develop and empower other leaders to create change in their communities toward our shared goal of ending factory farming.

Compensation:

This is a full-time, remote position with a salary of $70,000 per year, plus a comprehensive benefits package, including health, dental, and vision insurance; and unlimited PTO.

Role Description:

Develop and implement comprehensive content strategies to achieve organizational goals.

Maintain consistent messaging across diverse platforms, including website, social media, email, and print.

Adapt content effectively for different audiences and segments while preserving core messaging.

Craft clear, persuasive, and engaging content across various formats, including website, blog, email, social media, and print marketing materials.

Lead email marketing campaigns, including strategy, content creation, and execution.

Utilize email marketing platforms and analytics to track performance and optimize campaigns.

Work with content management systems (CMS), digital advertising platforms, and social media tools.

Apply SEO principles and digital marketing best practices to enhance content discoverability.

Interpret data to inform content strategy decisions and optimize content performance.

Translate organizational values into compelling content that resonates with target audiences.

Effectively communicate organizational impact to diverse stakeholders, including donors, supporters, and the general public.

Qualifications:

Experienced in developing and implementing comprehensive content strategies.

Proficient in email marketing platforms and analytics.

Experienced with content management systems, digital advertising, SEO principles and social media tools.

A skilled writer, capable of crafting clear, persuasive, and engaging content.

Able to work effectively with creative and marketing specialists.

Highly organized and possesses strong project management skills to coordinate content across channels.

Skilled in facilitating productive collaboration between departments.

Passionate about and understanding of mission-driven communications.

Experienced in translating organizational values into compelling content.

Able to effectively communicate impact to diverse stakeholders.

A minimum of 7 years of equivalent experience in marketing and/or communications.

At least 2 years of people management experience is preferred.

Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use.

A minimum of 7 years of equivalent experience in marketing and/or communications.

At least 2 years of people management experience is preferred.

Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use.

You can direct questions to Carrie Moran, the Hiring Manager, at carrie@newrootsinstitute.org

Location: North America

Country: United States

Application Link: https://new-roots-institute.rippling-ats.com/job/904565/manager-of-marketing-communications

Remote: Yes

Time Commitment: Part-time