10 CPG Investors You Need to Know

Written by The VEGPRENEUR Team

Looking to break into the consumer goods space or grow your brand? Here are 10 CPG investors you need to know, each with a track record of backing innovative, category-defining companies.

AF Ventures

AF Ventures (formerly AccelFoods) is a leading venture capital firm specializing in the packaged food, beverage, and wellness sectors. Founded in 2013 by Jordan Gaspar and Lauren Jupiter, the firm focuses on supporting innovative consumer brands with a combination of funding, strategic resources, and hands-on operational support. AF Ventures has built a strong track record of identifying high-potential companies early, with past and current investments including household names like Siete (acquired by Pepsi), Cirkul, ByHeart, and Clio. The firm has also formed strategic partnerships, such as with JetBlue, to amplify visibility for its portfolio brands, which have included EXO, Four Sigmatic, and Jinx.

Selva Ventures

Selva Ventures is a mission-driven investment firm founded in 2019 with a clear focus: to support emerging consumer brands that are improving people’s lives through health and wellness. Believing that better habits start with better products, Selva backs companies that prioritize clean ingredients, real efficacy, and authentic emotional connection with consumers. The firm invests early—often before brands hit $10 million in annual sales—and provides not just capital, but strategic guidance, network access, and deep moral support. Notable investments include Mid-Day Squares, Javvy, Native Pet, and One Skin, all brands helping to make wellness more accessible, engaging, and sustainable. With a belief that entrepreneurship is key to solving today’s health challenges, Selva Ventures is helping to shape a new generation of consumer products for a better future.

BFG Partners

BFG Partners brings over 40 years of combined experience as entrepreneurs and investors in the natural products space, making them one of the most trusted names in better-for-you consumer investing. Focused on high-potential food, beverage, and wellness brands with clear paths to sustainable growth, BFG goes beyond capital, offering strategic support across marketing, operations, organizational design, and channel development. The firm partners with mission-driven founders who are building disruptive brands with positive environmental and community impact. BFG’s investments are rooted in a strong commitment to ESG principles and DEI values, helping brands scale with integrity. With strategic backing from Continental Grain Company and Rabobank, BFG is uniquely positioned to help its portfolio companies outperform competitors in a rapidly evolving consumer landscape.

Blue Collective

Blue Collective is a people-first investment firm rooted in the belief that phenomenal people build phenomenal businesses. Guided by a strong cultural compass, the team invests in founders with conviction, humility, and a willingness to learn, placing character above all else. Blue Collective prioritizes accessibility to entrepreneurs from all backgrounds and is known for its non-hierarchical, growth-oriented team culture. The firm doesn’t follow trends—it backs exceptional people early and supports them for the long haul, offering more than capital through deep operational and strategic support. With a mission to develop phenomenal people and businesses, Blue Collective delivers results that speak louder than words.

Imaginary Ventures

Imaginary Ventures is an early-stage venture capital firm investing at the intersection of retail and technology across the U.S. and Europe. With a keen eye for cultural relevance and digital innovation, Imaginary backs the next generation of consumer brands reshaping how people shop, eat, and live. The firm has built a powerhouse portfolio that includes some of the most recognizable names in modern consumer culture, including Glossier, Skims, Daily Harvest, Reformation, and Kosas. Known for spotting breakout brands early, Imaginary brings strategic insight, retail expertise, and long-term vision to every partnership, making it one of the most influential players in today’s consumer venture landscape.

Lerer Hippeau Ventures

Lerer Hippeau Ventures is a New York-based venture capital firm known for backing bold founders at the earliest stages, specializing in leading Pre-Seed and Seed rounds across both enterprise and consumer categories. As former operators, the team brings hands-on experience and practical guidance, helping founders build lasting companies by instilling strong habits from day one. Though rooted in NYC, Lerer Hippeau’s community reflects the city’s spirit—audacious, resilient, and built to win. Their portfolio includes an impressive lineup of standout consumer brands like Allbirds, Glossier, BarkBox, Hungryroot, Giphy, and Brami, making them a go-to partner for startups looking to disrupt and define the next generation of products and platforms.

Brand Foundry Ventures

Brand Foundry Ventures is an early-stage venture capital firm based in Austin, Texas, focused on building the next generation of consumer brands that resonate with today’s digitally native audiences. Since its founding in 2014, the firm has led Seed and Series A rounds in innovation-driven companies that serve both consumers and merchants. As a Registered Investment Adviser (RIA), Brand Foundry brings institutional discipline and long-term thinking to each partnership, with check sizes ranging from $100K to $500K. The firm collaborates closely with visionary founders to help them scale brands with purpose, blending strategic insight with a deep understanding of modern consumer behavior in an increasingly online world.

Strand Equity

Strand Equity is a consumer growth equity firm with a permanent capital base and a proven track record of helping visionary founders scale with speed and purpose. Founded and led by seasoned investors and entrepreneurs, the firm brings hands-on experience and a unique network of operators, creators, and strategic partners to every investment. Strand focuses on high-growth consumer and services businesses with proven traction, scalable models, and passionate leadership teams. With the flexibility to invest without pressure from outside limited partners, the firm takes a patient, long-term approach to building iconic brands. Its impressive portfolio includes breakout successes like Bai, Hippeas, Olipop, Oatly, and Vita Coco.

Emil Capital

Emil Capital Partners is a hands-on venture firm with deep roots in consumer goods and a clear focus on building enduring brands, not just quick wins. Founded in 2011 by experienced operators, including Christian Haub, CEO of the Tengelmann Group, Emil Capital brings over 150 years of family-backed consumer experience to its investment approach. The firm is known for being a true partner to founders, offering not just capital but operational guidance, talent sourcing, strategic decision-making support, and access to a trusted network of experts. With a long-term investment mindset and a commitment to helping brands grow through multiple stages, Emil has backed standout companies like No Meat Factory, Wish, Milk + Honey, and Better Juice. More than just investors, they empower founders to execute on their vision with integrity, innovation, and unwavering support.

Touch Capital

Touch Capital brings a unique blend of strategic insight and emotional intelligence to early-stage CPG investing—combining industry expertise with a collaborative, founder-first approach. With deep experience on the buy-side, the firm specializes in backing brands that fill the innovation gaps legacy players can’t see, positioning them for future acquisition and long-term growth. Known for its global network and supportive, no-nonsense style, Touch Capital works closely with entrepreneurs to scale businesses that stand out in crowded categories. Notable investments include Oats Overnight, IMMI, LesserEvil, The Incredifulls, and Pacha Soap, all brands pushing the boundaries of modern consumer expectations. At Touch, success is never zero-sum—it's about building lasting relationships and winning together.

Want to discover even more investors?

Become a VEGPRENEUR member today! This includes access to our exclusive VEGPRENEUR Funding Database, which features venture capital firms, accelerators, equity crowdfunding, and a wealth of other valuable resources. Join us and be part of a thriving global community of changemakers!