Founder Spotlight: Alexander Volkov (Green Wolf Foods)
Meet Alexander Volkov:
Green Wolf produces tasty, convenient, nourishing vegan food. Our pilot product is Vegami - Naturally Smoked Vegan Salami filled with veggies and greens, creating a new kind of vegan deli that brings traditional deli flavors with a modern plant-focused perspective.
Startup Stage:
Bootstrapped
Location:
Campbell, California, USA
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When did you launch the business?
June 2023
What led you to where you are today?
Cooking has always been my passion, and in 2017, during a conscious awakening, I made the decision to go vegan. As someone who has always been known for whipping up mouthwatering BBQ dishes, I embraced the challenge of translating BBQ flavors into plant-based alternatives. When crafting my recipes, my vision was clear: to create food that was delicious and nourishing. I wanted my food to be versatile, made with simple ingredients, and packed with nutritional value.
What do you wish you knew before embarking on your entrepreneurial journey?
Solving a problem in start-up does not always mean that it will go away for good. Many time you have to solve the same problem over and over again. The process of running a company will get you out of your comfort zone and will require you to take on roles and do things that you do not like doing, and often you will be the only person who can do it.
What is the most difficult decision you've had to make regarding your business so far?
Realizing that the momentum that I had worked so hard on building was creating too high of a financial risk for the company, I had to pause some initiatives and let some people go.
What can you help the VEGPRENEUR community with?
Go to Market strategy, Farmer's Markets as a marketing/sales channel in GTM strategy, applying The Lean Startup methodology, Applying AGILE product development methodologies in food manufacturing, branding, team building, leadership.
How can the VEGPRENEUR community help you?
Intros to investors, finding co-packers and manufacturing partners in US or EU (especially with smoking capabilities).
Fun fact about you:
I am a rock star at heart. I love creating music and today you can find some of the music I created with some amazing musicians, on ReverbNation, SoundCloud, YouTube, Spotify, and Apple Music: https://music.apple.com/us/artist/watersigns/260961193 https://soundcloud.com/dancecrimes https://www.reverbnation.com/artist/video/11504496
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