How Food & Beverage Brands Can Get Involved in the Los Angeles 2028 Olympic

Written by The VEGPRENEUR Team

The Los Angeles 2028 Olympic and Paralympic Games present an unprecedented opportunity for plant-based and sustainable food and beverage brands to showcase their innovation on a global stage.

The Los Angeles 2028 Olympic and Paralympic Games (LA28) are shaping up to be one of the largest events ever hosted in the United States and a historic opportunity for local, sustainable, and plant-based brands to take part.

Beyond sports, LA28’s legacy is built around community, inclusivity, and sustainability values that deeply align with the future of food and beverage innovation.

LA28’s Commitments

The LA28 organizing committee is guided by three key pillars:

Economic Empowerment – Creating pathways for small and local businesses to benefit from the Games.
Youth Sports – Expanding access to sports and wellness for young Angelenos.
Healthy Environment – Promoting sustainability, responsible sourcing, and environmental stewardship.

Together, these commitments create a unique space for conscious brands to make a global impact while strengthening the local economy.

Ambitious Targets for Local and Small Businesses

To ensure inclusion and equity, LA28 has set clear goals:

75% of total spend within the Greater Los Angeles area
25% of spend with small businesses

This focus on hyper-local, diverse, and sustainable suppliers opens major doors for plant-based and eco-conscious brands that produce locally, source ethically, and minimize environmental impact.

The Scale of Opportunity

Under the leadership of David McCallum, Head of Food & Beverage for LA28, the operation’s scope is immense:

79 venues across Los Angeles
15,600 athletes participating
15 million spectators expected
17 million meals and snacks served

From vegan snacks and beverages to compostable packaging and catering, opportunities will span every corner of the food ecosystem.

Procurement Timeline: What to Expect

LA28 will release its official Procurement Plan in early 2026, outlining specific needs, categories, and RFP deadlines.

Key milestones include:

Q4 2025: Procurement Series sessions continue
Q1–Q2 2026: Procurement Plan published
2026–2027: Venue-level RFPs and supplier selection
2028: Games execution

Early registration is key; brands that register now will be best positioned for vendor selection.

How the Procurement Process Works

External Procurement Flow

Planning: LA28 outlines needs through its Procurement Plan.
Sourcing: Businesses register on supplier platforms.
Competition: Vendors submit proposals and bids.

Internal Procurement Flow

Forecasting needs across food, materials, and logistics.
Sourcing through Supplier.IO and RAMPLA.
Competing via RFP/RFQ processes.
Contract award and fulfillment.

Inclusion Strategies for Small and Local Businesses

LA28 is committed to making its procurement process accessible. To do so, it’s implementing:

Strategic Unbundling: Breaking large contracts into smaller, manageable scopes.
Subcontracting Requirements: Requiring large vendors to partner with small suppliers.
Small-Buy Set-Asides: Dedicating certain purchases to microbusinesses.
Pre-Qualified Vendor Pools: Establishing approved supplier lists for faster contracting.

Registration Portals: Where to Get Started

Supplier.IO – Official supplier database used by LA28.
Register here →
RAMPLA.org – Regional Alliance Marketplace for Procurement.
View opportunities →
Community Outreach: Email community@la28.org for quarterly procurement updates and small-business resources.

How Plant-Based and Sustainable Brands Can Stand Out

For vegan and sustainability-focused businesses, this is a defining moment to showcase leadership in:

Sustainable sourcing and packaging
Nutrition-forward innovation
Community employment and local impact
Low-carbon supply chains

From vegan snacks to compostable cutlery, LA28 is actively seeking suppliers who embody its Healthy Environment pillar.

The Road Ahead

The 2028 Games represent more than a commercial opportunity; they’re a legacy project. LA28 aims to redefine how global events can uplift local economies, drive sustainability, and inspire the next generation of entrepreneurs.

For founders in the food and beverage space, the time to act is now.

How to Take Action

Register: la28.supplierone.com
Monitor Opportunities: rampla.org
Connect: community@la28.org
Engage Early: Network with concessionaires and venue operators

Made in L.A. — Made for the World

The 2028 Games will celebrate everything that makes Los Angeles extraordinary: its diversity, creativity, and conscious entrepreneurship. For plant-based and sustainable brands, this is your chance to shine on a global stage and help shape the future of food.