Founder Spotlight: Michele Cipollone (Synergic Foods)
Meet Michele Cipollone:
Synergic Foods instantly tailors delicious vegan recipes to your nutritional needs, making it easy to discover, plan and prepare recipes made by our selected group of content creators.
Startup Stage:
Bootstrapped
Location:
London, UK
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When did you launch the business?
September 22, 2023
What led you to where you are today?
About 2 years ago, I found myself at a low point in my life due to freelance work burnout. This experience served as a significant wake-up call, propelling me into a transformative journey. I transitioned from working on a self-improvement project to positively impacting others. Now, my focus lies in simplifying vegan eating, making it both exciting and effortless for everyone. I am passionate about assisting people in achieving their optimal nutrition, energizing them, and providing them with incredible culinary experiences. I firmly believe that Synergic foods has the power to improve the lives of many vegans and will prove invaluable to those transitioning to a vegan diet.
What do you wish you knew before embarking on your entrepreneurial journey?
I wish I had started my software development journey earlier; perhaps then, I could have provided more support to my co-founder, Eoin, who has done an incredible job building and enhancing the Synergic Foods platform. I am immensely grateful to work alongside him while we fulfill the challenge to offer a better experience and more value to our users on a weekly basis.
What is the most difficult decision you've had to make regarding your business so far?
While building Synergic Foods, I was running a high-end vegan pop-up restaurant in Notting Hill, London, with a friend. The restaurant was a success, always full and receiving excellent reviews. However, at some point, I realized it was diverting my focus from my true vision: creating something that could genuinely improve people's lives, Synergic Foods. In the two-year journey that led me to start Synergic foods, I turned down numerous tempting opportunities to stay true to my vision. Saying no can be challenging, especially when things are going well. Yet, every 'no' is a 'yes' to something you believe in, and it's always worth spelling out.
What can you help the VEGPRENEUR community with?
I've experience in design, culinary arts, web development, and more... if you need support with any of these or you are looking for feedback just ask.
How can the VEGPRENEUR community help you?
Wheter you want to save time, improve your nutrition, you're into fitness or you simply want to discover delicious vegan recipes: try our service for free and give us some feedback on your experience -> synergicfoods.com/signup
Fun fact about you:
While on a journey to start Synergic foods I ended up working as a chef in probably best vegan high-end, ex-michelin star restaurant in London, UK.
Anything else you would like to share:
Let's grow and build a vegan future together. If you have an idea or want to collaborate don't hesitate to reach out.
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