Vegan Discovery Box Is Acquired

Edited by The VEGPRENEUR Team

Vegancuts, Vegan Discovery Box Subscription Business Enters Exciting New Era Under All-Vegan Leadership Team

A beloved staple in the vegan community is getting a bold new chapter.

The popular Vegancuts discovery box subscription service, founded in 2011, known for delivering curated, plant-based surprises to thousands of households each month, has been acquired from gift box company Bunny James by an all-vegan team of mission-driven entrepreneurs and investors with deep roots in the plant-based and startup worlds.

The new ownership group includes:

Noah Hyams, founder of VEGPRENEUR, the global community and media platform for vegan businesses;
Ajay Arora, partner at Arora Ventures, a family office focused on technology and mission-driven companies;
Peter Kamali, formerly co-founder of Meetup.com and executive at BarkBox;
Jeff Fagen, entrepreneur behind the streetwear brand Diplomacy Worldwide, and co-owner of vegan fast-casual favorite Plant Junkie.
Saurabh Dalal, a long-time ethical investor and board member/advisor for numerous vegan-oriented non-profits.
Deepen Vira entrepreneur/investor, and a long-time animal rights activist.

Together, this powerhouse team brings a unique blend of entrepreneurial spirit, consumer product savvy, and deep commitment to plant-based living.

“This is more than a business move, it’s a mission,” said Noah Hyams. “We’re excited to reimagine the discovery experience for vegans and the veg-curious alike, introducing people to the most exciting, innovative, and plant-based products on the market.”

What’s Next For Vegancuts

Under new leadership, Vegancuts will expand its offering with more customizable subscription categories, ranging from snacks and pantry staples to cruelty-free beauty and eco-friendly home goods, while maintaining the trust, quality, and transparency that subscribers have come to love.

Each month, subscribers will continue to receive a curated selection of handpicked vegan food or beauty products from both emerging brands and established favorites. The revamped platform will also spotlight stories behind the products, helping consumers connect with the founders and missions of the brands they support.

The Vegancuts Donation Program

Beyond curating the best plant-based products, Vegancuts will continue its long-term mission of supporting animal sanctuaries and vegan nonprofits across the United States. A portion of the proceeds from every box has been donated to sanctuaries that provide shelter, care, and advocacy for rescued animals. Through this ongoing commitment, Vegancuts has helped raise awareness and funding for organizations that align with its core values of compassion and cruelty-free living.

Big Plans Ahead

In the coming months, the team plans to roll out:

New category options tailored to subscribers' lifestyles and interests;
An upgraded user experience with a fresh website and improved subscription management;
Partnerships with diverse vegan brands from around the world;
A community-driven referral and loyalty program to reward passionate plant-based advocates.

“We’re building something that not only fuels curiosity and joy but also supports the growing movement toward conscious consumption,” said Ajay Arora.

To celebrate the new ownership and era of Vegancuts, please use code WELOVEVEGANS to save 15% on any subscription until Oct 15, 2025.

About Vegancuts

Vegancuts is a monthly subscription service delivering plant-based and cruelty-free products straight to your door. Each box is curated around a category of your choice and features a rotating selection of innovative vegan brands, making it the easiest (and most fun) way to discover what’s next in plant-based living.